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Technology Stocks : The Learning Company (TLC) -- Ignore unavailable to you. Want to Upgrade?

To: paul richards who wrote (5626)	9/8/1998 7:47:00 AM
From: Thomas C. Donald	Respond to of 6318

The Learning Company Acquires American Greetings CreataCard Software Products. Over 5 Million Units of CreataCard Software Products Sold CAMBRIDGE, Mass., Sept. 8 /PRNewswire/ -- The Learning Company, Inc. (NYSE:TLC) today announced that it has acquired the rights to the American Greetings CreataCard Gold and CreataCard Plus software products from Micrografx, Inc. for a purchase price of $7 million in cash. The American Greetings CreataCard line of software products has sold over $13 million of U.S. retail sell-through sales in the last twelve months, according to PC Data. In September 1998, The Learning Company expects to launch new releases of these products under American Greetings CreataCard Gold Version 3.0 and American Greetings Plus Version 3.0. In addition, according to PC Data, the American Greetings CreataCard Gold is the number one greeting card product and both of these titles are listed in the top twenty best selling productivity software titles in U.S. retail. Kevin 0'Leary, President of The Learning Company said, "We are very excited to add the American Greetings CreataCard line up to our already existing American Greetings line of titles, which includes American Greetings Print!, American Greetings Print! Premium, American Greetings Spiritual Expressions!, American Greetings Crafts!. American Greetings is one of the most popular greeting card brands in the world. These very successful titles enable the user to create greeting cards for special occasions and then allow the user to send the greeting electronically over the Internet to a special friend or family member. Using increasingly popular digital camera technology a user can now customize a CreataCard greeting using our new product with family and other favorite photographs."