Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : CheckFree (CKFR) -- Ignore unavailable to you. Want to Upgrade?

To: Harp who wrote (7422)	9/10/1998 9:15:00 AM
From: p friend	Respond to of 8545

Now all the PC makers put "Intel Inside" on their boxes and in all their ads. Pete was asked this more than once in Florida. He would, of course, be happy to do this and has thought it through very well. His response was that a company can only drive this branding through the market if they are a near monopoly. Otherwise, the customers won't support it. In this case, Checkfree could not afford to pay the FI's enough to get them to go along with this. He knows that Checkfree's best strategy is excellent service to the FI's and other customers, making money for them and staying out of the spotlight with their customers.

To: Harp who wrote (7422)	9/10/1998 9:21:00 AM
From: micny	Respond to of 8545

>>>How about "Online bill payment at Nationsbank.com, with Checkfree inside"? If you're suggesting that Nationsbank use that tag-line then great. They won't, however, because that isn't the message they want out. They want consumers to believe that Nationsbank is providing the internals, and Checkfree is smart enough to know that FI's need it to be that way. On the other hand, if Checkfree used it, how do you think Chase would react?