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To: OtherChap who wrote (16954)9/11/1998 10:48:00 PM
From: llamaphlegm  Respond to of 164684
 
Bus Week on growth in internet advertising ... do you think that it will slow down with the bks.com IPO imminent, with Borders finally about to get its stuff together for the holiday season and with bertelesmann starting to get ornery? good thing that amzn has deeper pockets than all 3 combined, huh. The DO have deeper pockets don't they???

Business Week: September 14, 1998
Department: Up Front: THE LIST
Headline: TABLE: Top Ten Non-Tech Advertisers on the Net

1997 SPENDING GROWTH
COMPANY (millions) (since 1996)

1. GENERAL MOTORS $5.77 +390.4%
2. CBS SPORTSLINE 5.71 +134.6
3. FORD MOTOR 4.92 +314.6
4. TOYOTA MOTOR SALES USA 4.00 +84.9
5. WALT DISNEY 3.50 +313.5
6. VISA INTERNATIONAL 3.37 +671.8
7. AMAZON.COM 3.16 +91.6
8. HONDA MOTOR CO. 2.86 +182.4
9. DONALDSON LUFKIN & JENRETTE 2.71 +356.5
10. CHARLES SCHWAB 2.69 +228.9



To: OtherChap who wrote (16954)9/11/1998 10:52:00 PM
From: llamaphlegm  Read Replies (2) | Respond to of 164684
 
My my, and the good news just keeps on rolling in for my favorite internut stock. Gosh, some of these articles seem to echo, almost precisely what bears here, esp the esteemed G Rudolph, were saying here weeks ago ... what IS this world coming to???

Business Week: September 21, 1998
Department: International -- Readers Report
Headline: COMPARING PRICES ON THE NET: CAVEAT EMPTOR (int'l
edition)

''A new chapter for Amazon.com'' (American News, Aug. 17) and its plans to
become an E-commerce destination glossed over the fact that all of this growth won't
necessarily be good for consumers. Amazon' s purchase of Junglee, an Internet
comparison-shopping company, could actually raise prices. The products that
Amazon sells (currently books and CDs) are unlikely to be included among the
categories that consumers will be able to comparison-shop.

A similar situation occurred earlier this year when Excite acquired Netbot, another
Internet comparison-shopping company. The first thing they did was to remove the
ability to comparison-shop for books and CDs. According to Excite, these shopping
categories were removed as a result of contractual obligations.

Before Excite's purchase, the Netbot agents would scour dozens of sites looking for
the best price for a book. Now, Excite allows consumers to search only one
bookseller, its partner Amazon. A similar situation exists in other categories.
Consumers need to look carefully when a site says it can help find a good price. That
bargain might not be as good as it is made out to be.

Kurt Thearling
Boston