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To: Dave Mansfield who wrote (13787)	9/14/1998 2:12:00 AM
From: Stanisav Richter	Read Replies (1) \| Respond to of 27307

We need to analyze how many 'Net advertisers need 'Net hype to survive. YHOO getting money from Ford to advertise is a lot different from YHOO getting money from NetGrocer to advertise. YHOO and NetGrocer are betting on the same dynamic. Ford would be validating YHOO's growth plan from outside - from an industry that is not dependent on the 'Net already. So far Portal sites have yet to be validated by mainstream, non-Internet-dependent industry.

To: Dave Mansfield who wrote (13787)	9/14/1998 11:27:00 AM
From: e. boolean	Read Replies (1) \| Respond to of 27307

Looks like Apple's new built-in searchbot Sherlock will indeed be a killer for those who hoped to get a captive audience to their "prime real estate" portals and pump them full of advertising (and those who were paying top dollar for that Unreal Estate!). "Apparently YHOO gave Apple a hard time about including their search site. . ." [Well, no sh*t, Sherlock! Can you say "Bye-bye business model"?!] macnn.com >>The real power in Sherlock lies in its "Internet Search" capabilities, however. This feature is the most underrated feature in the industry today, if you ask us. In fact we gave Sherlock's Internet capabilities little credit at first but further insight into the product and personally working with the latest builds has totally fascinated our minds. While normally you must launch your favorite browser, wait for it to load, choose a search engine, search for the information you hope to find, look at the results, and possibly repeat this process for several search engines, Sherlock accomplishes the same thing in one click, and it works!... Currently six search sites are expected to ship with Sherlock; AltaVista; Apple Tech Info Library; Encyclopedia.com; Excite; InfoSeek; and Lycos. Yahoo apparently gave Apple a hard time about including their search site, while HotBot had to be removed because its relevance ranking was programmed to rank above every other search engine no matter what the case was; neither are terribly missed. Apple has also built an "Update Search Sites... " option into the Find menu which will search the net and automatically download search site updates. Mac OS 8.5 beta testers noted that search site updates will automatically be checked by the application every few days, though this has yet to be confirmed. >> Here's an earlier article on the technology: Message 5670008 e.b.