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American Greetings and The Learning Company Launch New Line of Four Print Creativity Titles
Classic Art, Verse, and Characters from American Greetings Combined with Powerful Creativity Tools Bring Print Projects, Crafts, Greeting Cards, and Spirituality to Home Computers
CAMBRIDGE, Mass. and CLEVELAND, Sept. 15 /PRNewswire/ -- American Greetings (NYSE: AM - news) and the Mindscape division of The Learning Company, Inc. (NYSE: TLC - news) are adding a new element to everyday celebrations with the release of a new line of four print creativity titles shipping this month: American Greetings Print!, American Greetings Crafts!, American Greetings CreataCard Version 3.0, and American Greetings Spiritual Expressions.
Enabling home computer users to create everything from greeting cards to banners, mobiles to calendars, and church bulletins to centerpieces, the new line of American Greetings products adds a new element to social expression. Each product will offer an exclusive collection of American Greetings art, designed by one of the largest creative departments in the world, to offer users just the right characters and images, help them say the perfect thing, and add that personal touch to any project.
''American Greetings is the pre-eminent branded content provider to the digital marketplace,'' said Kevin O'Leary, President of The Learning Company. ''Its quality, branded content has appealed to entire generations of Americans for over 90 years. This, combined with our expertise in creating software people want to buy, will make it possible for people to create memorable print projects that express their individuality and creativity.''
''Our ability to deliver a recognized brand name and superior content is an excellent match with Mindscape's marketing expertise. They understand and know how to drive a branded software program,'' said John Klipfell, Senior Vice President of Electronic Marketing for American Greetings. ''With nearly 30 percent of American families owning a high quality color printer, and another large segment of the population planning to upgrade in the future, our products are helping pave the way for a new method of social expression.''
American Greetings Print!
Featuring classic characters, art, and verse from American Greetings, plus an easy-to-use interface and simple creativity tools, American Greetings Print! makes it fun to create a myriad of whimsical, sentimental, serious, and celebratory print projects. Available in Premium and Standard versions, project types include posters, banners, greeting cards, stationery, labels, business cards, calendars, certificates, invitations, notecards, and more. For each project type, users can add their creative flair to ready-to-print projects or create projects from scratch. A quick-search tool guides users to the perfect art, project, or sentiment, searching by word, occasion, or mood. Design tools help users draw, crop, and shape images, and even turn words into art. American Greetings Print! Premium is available on CD-ROM for Windows for an estimated street price of $49. American Greetings Print! Standard will be available for Windows for an estimated street price of $29.
American Greetings Crafts!
All you need is scissors, tape or glue, and your imagination! American Greetings Crafts! teams the classic characters, art, and verse from American Greetings with easy-to-follow instructions to help families create an extraordinary assortment of ready-to-print or design-your-own craft projects. According to the Hobby Industry Association, more than four out of five U.S. households have at least one family member engaged in crafts. American Greetings Crafts is ideal for those craft enthusiasts, with projects including gift bags, stencils, bookmarks, ornaments, doorhangers, puzzles, place settings, T-shirt designs, labels and stickers, scrapbook pages, masks and hats, puppets, and much more. Easy instructions print out alongside the artwork to make assembly a snap. American Greetings Crafts! is available on CD-ROM for Windows for an estimated street price of $29.
American Greetings CreataCard Version 3.0
Express your thoughtfulness and keep in touch with American Greetings CreataCard Version 3.0. The new version builds on the popularity of the #1-selling greeting card title by allowing users to print a variety of greetings using American Greetings art and verse. Personalize projects by creating custom designs, or import and edit photos to any card from a scanner or digital camera. Available in Gold and Plus versions, American Greetings CreataCard Version 3.0 lets users send greetings through several delivery options: printing at home, electronically via email, or the Personal Delivery feature, where American Greetings will print cards and deliver them for you. With easy-to-use drawing and editing tools, greeting cards are as much fun to create as they are to receive. American Greetings CreataCard Gold Version 3.0 will be available in early October for Windows for an estimated street price of $49. American Greetings CreataCard Plus Version 3.0 will be offered for an estimated street price of $29.
American Greetings Spiritual Expressions
Spirituality is experiencing a strong resurgence in American culture -- from television sitcoms to the rise in popularity of gospel music, religion is more prevalent than ever in today's society. Now, you can express your spirituality with a collection of creative print projects from American Greetings. American Greetings Spiritual Expressions makes it easy to create print projects for home, church, or spiritual organizations, with Christian- inspired art and inspirational verse from the artists and writers at American Greetings and an assortment of exclusive project designs. American Greetings Spiritual Expressions allows users to customize ready-to-print designs to create posters signs, bulletins, newsletters, and greeting cards. American Greetings Spiritual Expressions will be available this fall on CD-ROM for Windows for an estimated street price of $29.
Customer Service
Customers interested in inquiring about American Greetings products may call (617) 761-3000. They can also receive product information and technical support online at www.mindscape.com.
American Greetings is the largest publicly owned creator, manufacturer, and distributor of greeting cards and related social expression products, and home to one of the three largest creative studios in the world. Fiscal 1998 revenues were $2.2 billion. Founded in 1992, American Greetings Electronic Marketing Division is the Internet and Electronic Content Company of American Greetings. It is the pre-eminent supplier of branded content to the digital market, providing tens of thousands of quality electronic products annually, which are made available to the electronic marketplace through multiple distribution avenues. These avenues include the American Greetings branded consumer software programs with The Learning Company, the award-winning americangreetings.com Web site, and key partnerships with America Online and multiple Internet service providers. To find out more about the Company, visit the Web site at www.americangreetings.com.
The Learning Company, Inc. (NYSE: TLC - news) is one of the country's leading developers of consumer software for the entire family. The company publishes some of the best-known education, reference, personal productivity, and family entertainment brands in the U.S., including Reader Rabbit, The Oregon Trail, Sesame Street, Mavis Beacon, Carmen Sandiego, National Geographic, The Print Shop, Chessmaster, and American Greetings. The company's products are sold in more than 23,000 retail stores in North America and through multiple distribution channels including school sales, online, direct marketing, and OEM. The Learning Company also develops, publishes and distributes products internationally through subsidiaries in France, Germany, the United Kingdom, Holland, Japan and Australia, and with distributors throughout Europe, Latin America, and the Pacific Rim. The Company's headquarters are located at One Athenaeum Street, Cambridge, Mass. 02142. The corporate Web site is located at www.learningco.com.
SOURCE: Mindscape, Inc.
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