To: Alomex who wrote (18072 ) 9/17/1998 3:56:00 AM From: IanBruce Read Replies (1) | Respond to of 213177
Ian finds it rather insulting that I forgot to mention I don't live in New York. Hardly. Nor am I the one who's so embarrassed of his national origins that he's danced around the question every single time he's been asked -- even going so far as to deliberately disguise it. For example: do you know how many times you've worked the phrase, "here in the States" into one of your posts? And when I point out that most of the printed media I get here is the same as in the U.S. instead of admiting his mistake and shutting up, as he well should he replies... Admitting my mistake?!? Alomex, you obviously know about as much about media purchasing as I know about lacing snowshoes. You're telling us that the international versions of Economist printed in the UK are identical to the ones printed under license here in the States? Do you actually think that magazines like Time or Newsweek are printed at one location, at the same time, in a dozen languages, then shipped around the world to a hundred different markets, with the same advertising?! Do you think that publishers, and media buyers for international advertising agencies are complete morons?Yeap, that is quite relevant to the subject at hand. Oh swell... Now you want a lesson in the application of the word "relevance". Fine. Allow me to provide you with a few opposite examples:Lesson 1. What you said:"I just saw the first ad for an iMac, 1/8th of a page in the computer section of the classified ads." Why it's irrelevant: You don't bother to mention that you're talking about a paper who's classified ads also disclose odometer readings for pets. Lesson 2. What you said:"Heck, don't blame me if your favourite company does not advertise around here." Why it's irrelevant: You never say where "where" is. As it turns out, it's "no-where".Lesson 3. What you said:"I watch plenty of TV, and have yet to see a single ad for an iMac..." Why it's irrelevant: You neglect to mention that it's because you get all of 3 local channels -- and the tinfoil on your TV's rabbit ears keeps slipping off... Ian Bruce New York, NY