To: Greg S. who wrote (7459 ) 9/21/1998 4:10:00 PM From: Waldeen Respond to of 16960
I want to add my two cents to this Intel discussion: Greg said,So I suppose that Sun, Apple, SGI, and IBM "can't win"? It's not all as simple as that; 3Dfx and Intel target different markets. Intel can kick tail in its market because of its immense marketing and distribution power. 3Dfx can smite the competition in its market because of the quality, speed, value, and support of its products. Show me a game enthusiast who buys an i740 and I'll show you a bumbling idiot. Different strengths cater to different markets - just like 3Dfx doesn't have the PR or the price to crack the OEM market wide open, Intel doesn't have the quality to enter the niche markets dominated by 3Dfx. Agreed. And not only that, Intel has no intention of dominating the graphics acceleration business. They just wanted to drive the prices down enough to sell more processors. They'll drive down the margins of a segment for a while, and when they realize it's not profitable, they drift back to their processor business. I've just been around too long and seen this before, especially with Intel. Case study: 3Com I am also a COMS holder, (and was long Intel from 1992 until a few months back) and last year Intel entered the NIC segment, COMS shareholders were all up in arms. Intel has entered the networking segment, and network cards will now be integrated onto the motherboard, was the conventional wisdom. We're doomed. Sound familiar? Well, what has happened. Sure there are more network cards on motherboards, but last week the rumor was Intel was at 3Com to talk about putting 3Com's networking on the motherboard (along with takeover rumors, Intel wanting "Intel Inside" the Palm Pilot etc. etc.) Since Intel entered the NIC market 3Com has reduced their NIC costs competitively where even Intel can't compete on price, and outside that area Intel has not kept pace. Routers have become switches, modems increased to V.90, networking is moving to ATM, voice over IP, and cable modems. In none of these areas is Intel dominating 3Com. Nor do they care. They pushed the prices down in NICs where it mattered to their market. The networking business is moving too fast to put all these things on the motherboard, as with the graphics accelerator business. Intel cares about pushing graphics accelerators costs down in the OEM market since that affects retail cost of their final product. If you're strictly an OEM supplier and not innovating, I would be somewhat worried. But even then, Intel doesn't seem to stay focused on products outside their core processor business once they have driven the prices down. Let's argue from another point of view: cost. When Banshee came out I was ticked they left the second TMU off. And this board thrashed me fairly good because that little bit of extra silicon real-estate can cost increasingly more as size moves up. Now imagine placing a Banshee size silicon area in with a Pentium II and tell me how that is cost effective to Intel's yields. Sure, Intel and AMD etc. are going to integrate some graphics technologies into the processor. Only if 3Dfx quits innovating do we care if they do that with our "old" technology. In fact, that helps 3Dfx concentrate on the high-end business. Besides, Simon has some real good points about geometry acceleration being the next key, and it is way too early for that to be motherboard bound. Does anyone know clearly how to do it? A lot more innovation left in this field before Graphics can truly simulate reality. At that point, Intel can put the whole thing on the Motherboard, and I'll be old and gray. Who knows, Intel might not even be around then.... Waldeen P.S. And if you are still worried, go over to the ASND board and post "Aren't you worried that Intel will integrate networking on the motherboard and put 3Com out of business?" Don't really recommend this though ;-)