The Learning Company Gears Up for the Holidays With a New Educational Line of Software
Line to Showcase Beloved Sesame Street Characters, Everyone's Favorite French Girl Madeline and the Music and Magic of The Schoolhouse Rock Cartoons
CAMBRIDGE, Mass., Sept. 22 /PRNewswire/ -- The Learning Company, Inc. (NYSE: TLC - news), a leading provider of educational software, today launched a new line of software titles designed to inspire children's sense of adventure, exploration and play. Being released under the Creative Wonders brand of The Learning Company, Inc., the line launches in time to meet holiday demands for entertainment software to complement cross-curricular products. The five titles ''Sesame Street Elmo's Art Workshop,'' ''Sesame Street Search & Learn Adventures'' (developed by Children's Television Workshop), ''Madeline Rainy Day Activities,'' ''Madeline Thinking Games'' and ''Schoolhouse Rock Thinking Games'' are available now on Windows and Macintosh for an approximate street price of $19.95 each.
* Elmo's Art Workshop Ages 2 to 6
Designed specifically for preschoolers, Elmo's Art Workshop provides hundreds of ways for children to create beautiful artwork such as birthday cards, finger puppets, masks, posters and more! Parents can also create a customized screensaver to showcase their children's artwork.
* Search & Learn Adventures Ages 3 to 6
Find clues, complete puzzles, and solve mysteries in over 20 activity combinations with your favorite Sesame Street characters! Explore the neighborhood and develop critical thinking skills while reinforcing real-world skills such as safety and recycling.
* Madeline Rainy Day Activities Ages 5 and Up
Join Madeline for more than 100 creative activities that you can do on a rainy or sunny day, including create-your-own post cards, masks, door signs and stickers. Activities help build important creative, memory and thinking skills, and include French and Spanish vocabulary.
* Madeline Thinking Games Ages 5 and Up
Explore Madeline's schoolhouse and play over 40 mind-enriching activities. Build critical thinking and problem solving skills as you play fun and challenging activities with 3 skill levels. You even learn French and Spanish!
* Schoolhouse Rock Thinking Games Ages 6 and Up
Play exciting, arcade-style games with your favorite Schoolhouse Rock characters in seven activity areas with five skill levels. More than 40 mind-enriching activities help develop important thinking and problem solving skills.
Each product in the line is designed to provide hours of entertaining activities with popular characters as the guides. Sesame Street favorites like Elmo, Big Bird and Ernie; the internationally recognized little French girl Madeline; and Schoolhouse Rock's Lucky Sampson take children on engaging educational adventures that inspire creativity and curiosity, while developing important skills.
''Software that supplements multi-subject products by offering fun in a wholesome way is becoming more popular with parents, especially when looking for a great gift idea,'' said Andy Young, senior vice president of marketing for The Learning Company, Inc. ''By introducing the software line with Sesame Street, Madeline and Schoolhouse Rock parents are purchasing entertainment software from brands they can trust, while children get to learn important skills from their all-time favorite friends.''
System Requirements
The products require a computer supporting Windows or Macintosh operating systems, with a hard drive and a double-speed CD-ROM drive. The Windows versions require a 486/66 processor or better, Windows 3.1 or Windows 95; 8 MB of RAM; 256-color SVGA display; and a Windows-compatible sound card. The Macintosh versions require a 68040 processor or better, or a PowerPC; System 7.1 or higher; 8 MB of RAM (16 MB of RAM for a PowerPC); and a 256-color display.
Children's Television Workshop (CTW) is a not-for-profit company using media to educate and delight children and families worldwide. Its expertise encompasses television, online, CD-ROM, print, product licensing, publishing, film and community outreach. Best known as the creators of Sesame Street approaching its 30th season on PBS -- CTW programming has been enjoyed in more than 140 countries, including 19 indigenous co-productions reflecting local languages, customs and educational needs. CTW and Nickelodeon recently announced NOGGIN, an educational cable network for children. CTW television titles: Big Bag, The New Ghostwriter Mysteries, Ghostwriter, CRO, Dragon Tales and Show And Tell Me (in development), 3-2-1 Contact, Square One TV, Encyclopedia and The Electric Company. CTW magazines: Sesame Street Magazine, Sesame Street Parents, Kid City, Contact Kids, and Padres de Sesame Street. CTW online: www.ctw.org.
For more than 55 years, Madeline has been entertaining and instructing children around the world with her Caldecott award-winning storybooks. Today, Madeline has evolved into one of the most popular and best-selling children's properties licensed in toys, dolls, games, videos, puzzles, costume products and most recently, a hit motion picture film. With her spunky personality and 'can do' attitude, Madeline is a positive role model for young girls.
The unique Schoolhouse Rock teaching methodology was conceived by a New York advertising executive whose 10 year-old son could memorize the words of every rock song he heard, but could not remember his multiplication tables. The solution was simple, yet masterful: put learning to a beat! Over the course of 15 years, ABC's Emmy award-winning Schoolhouse Rock television series proved to be a phenomenal success -- kids had so much fun singing along to the tunes each Saturday morning, they didn't realize they were learning. This same magical effect -- combining music and fun into effortless learning
-- is the basis for the CD-ROM series.
The Learning Company, Inc. (NYSE: TLC - news) is one of the country's leading developers of consumer software for the entire family. The company publishes some of the best-known education, reference, personal productivity and family entertainment brands in the U.S., including Reader Rabbit, The Oregon Trail, Sesame Street, Carmen Sandiego, Mavis Beacon, Princeton Review, National Geographic, PrintMaster and Myst. The company's products are sold in more than 23,000 retail stores in North America and through multiple distribution channels including school sales, online, direct marketing and OEM. The Learning Company also develops, publishes and distributes products internationally through subsidiaries in France, Germany, the United Kingdom, Holland, Japan and Australia, and with distributors throughout Europe, Latin America and the Pacific Rim. The Company's headquarters are located at One Athenaeum Street, Cambridge, Mass. 02142; telephone (617) 494-1200; fax (617) 494-1219. The corporate Web site is located at www.learningco.com, and Customer Service can be reached at (617) 761-3000.
All trademarks and registered trademarks are the properties of their respective holders.
SOURCE: The Learning Company, Inc.
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