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To: Lane Hall-Witt who wrote (6756)9/28/1998 4:16:00 PM
From: Sean Rieber  Read Replies (1) | Respond to of 44908
 
The problem is that Dixie is trying to get at something that we are all not familiar with. Instead of constantly saying it and pointing out that we all should remember where he heard it, maybe he should just explain himself. If he were to give a logical explanation for his comments, I would be ok with that. But until then I am going to believe that he and this company are in a dream world if the think that they are not in the cd business. I don't think that these distinctions are academic and irrelevant. I think they are very important to this company's ultimate goal. If they can't figure out exactly what that is then they will never reach it. Anyone know what a mission statement is? I would like to see CCI's. I doubt it says "we would like to be leaders in the card business."



To: Lane Hall-Witt who wrote (6756)9/28/1998 4:24:00 PM
From: Sam LBI nj  Read Replies (1) | Respond to of 44908
 
You are correct.. Putting this in another perspective is that we are in the coupon business, only we are selling the coupons instead of giving them away. If you had a coupon for a $1.00 off each giant bag of beer nuts at a local store and every time you went there they were out of them, how many more of these coupons would you want to get? wouldn't you get tired of going to this store to save a buck? If CCI isnt up to snuff the CARD will be a useless commodity.
IMO.
Sam



To: Lane Hall-Witt who wrote (6756)9/28/1998 4:32:00 PM
From: REW  Respond to of 44908
 
Yes the site being available for public useage is vital. Yes having CDs available for public purchase is vital. Without these functions CCI as a CD provider won't exist. These items are being worked upon by TSIG as rapidly as possible to bring the availability to the public.

The Card is a marketing tool to be sold to the public to bring them back to the CCI for CD purchases. The main focus for the Card is to be used as a leader by other corporations to award patrons. This will expose CCI to far more potential customers than advertising because they will have the application or Card in their hand.

It takes time to generate these deals and the rewards are great. Imagine buying a car with the Card included in the deal. I would think easily 1/3 would look/call to find out about it. Don't forget the bigger picture.

Again, I agree the site must attain full functionality before these deals can become effective. However, these mass deals is where the big money is.

Also, the selling power is greatly enhanced with endorsements. How about the Dolly Parton Music Card. Could sell a bumper crop.