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To: Bootz who wrote (3804)	9/30/1998 12:43:00 PM
From: Mark Oliver	Read Replies (2) \| Respond to of 10081

Do you like it? I looked at the Wall Street Journal add and had mixed feelings. It's hard to be objective as I know so much about the service and company. My wife liked it. It was hip and glib, but I wonder if it lacked seriousness. Question is will it stimulate interest? I am waiting to hear the radio adds. Some how I feel they'll be more successful. The idea is to get them interested with print and hand off the next stage of the sale to the web site. I think they've done a very good job here. The web will give them a lot of reason to buy Portico. Only time will tell, but it is good for them to hit 2 ideas with one swing; boost stock market attention by advertising in business journnals, and approach a very viable market of business professionals. Regards, Mark