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To: BillyG who wrote (36387)	10/1/1998 1:08:00 PM
From: Don Dorsey	Read Replies (3) \| Respond to of 50808

CBS UNVEILS HDTV PROGRAMMING NOV. 8 WITH THE NFL ON CBS; Will Use Sony High Definition Production Equipment for Broadcast NEW YORK, Oct. 1 /PRNewswire/ -- CBS Corporation today announced that Nov. 8, 1998 will mark the CBS Television Network's first move into the high definition television revolution. On that date, the NFL game between the Buffalo Bills and the New York Jets will be the first NFL game to be broadcast live in the HDTV format. The announcement was made by Michael H. Jordan, Chairman and Chief Executive Officer, CBS Corporation, along with Howard Stringer, Chairman of Sony Electronics and President of Sony Corporation of America. The historic telecast will be the first of four high definition NFL games presented by CBS Sports this season. To facilitate the broadcast, CBS will use a technically sophisticated HD production vehicle outfitted with the necessary Sony HD gear. Equipment includes: Sony HDCAM camcorders, high definition studio and field cameras, HD VTRs, an HD video switcher and digital effects unit, HD video router and AES audio facilities. Additionally, for consumers, Sony Electronics recently announced its new FD Trinitron HDTV set, scheduled to be available in November. The live HDTV telecasts will be produced and transmitted independent of the regularly scheduled CBS Sports National Football League coverage being broadcast on the traditional analog network. All NFL ON CBS HDTV programming will be broadcast in 1080i, the highest quality HDTV format. The initial game, which will serve as a test of CBS's HDTV capabilities, will be transmitted in high definition only from WCBS-TV New York. The three subsequent high definition NFL matchups will be transmitted nationally to all CBS Owned stations and affiliates with digital capability. In addition, in markets where terrestrial HDTV broadcasts are not yet available, consumers will be able to view the final three CBS HD broadcasts at select retail locations via DIRECTV. These special NFL ON CBS broadcasts, which can be received nationwide by HDTV sets enabled with DIRECTV reception systems, are being made available by DIRECTV. CBS Sports' full schedule of NFL games in HDTV format is as follows: -- Nov. 8, 1998 -- Buffalo Bills at the New York Jets live from Giants Stadium in East Rutherford, N.J. (WCBS-TV only) -- Dec. 19, 1998 -- New York Jets at the Buffalo Bills, live from Rich Stadium in Orchard Park, N.Y. (national) -- Dec. 26, 1998 -- Kansas City Chiefs at the Oakland Raiders live from Oakland-Alameda County Stadium in Oakland, Calif. (national) -- Jan. 9, 1999 or Jan. 10, 1999 -- American Football Conference Divisional Playoff game live (national) "By taking on the challenge of broadcasting THE NFL ON CBS in high definition, CBS is helping to jump start the transition to digital television," said Jordan. "Sports programming will showcase the most sought after qualities in digital television, and we are proud to work with Sony to make this high-definition vision a reality." "We are really pleased that CBS has chosen Sony's advance high-definition production system for this historic HDTV broadcast," said Stringer. "From broadcasts on radio to black-and-white to color, CBS has always delivered quality coverage to the American sports fan. Sporting events, broadcast with Sony in high definition systems, represent the next great step in the evolution of the medium and will provide an exhilarating experience for the viewer." "CBS Sports has always sought to set the standard for innovative sports production, and by being the first network to offer NFL programming in HDTV we are living up to that tradition," said Sean McManus, President, CBS Sports. "These groundbreaking HDTV NFL telecasts further our tradition of outstanding technical achievements in sports television." Additional announcements regarding HDTV programming plans on the CBS Television Network will be forthcoming. SOURCE CBS Corporation