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Non-Tech : Iomega Thread without Iomega -- Ignore unavailable to you. Want to Upgrade?


To: s. bateh who wrote (1943)10/5/1998 5:13:00 PM
From: Ken Pomaranski  Read Replies (2) | Respond to of 10072
 
Actually, my point is this:

1. Computer manufactures are in business to make money.

2. The market drives the price of PCs.

3. There are two market segments:

- low end, factory cost is everything
- high end, features are everything. (but factory costs must
still be kept in control)

4. The low end is rapidly increasing. The growth is ALL here.
- only necessities are included in a PC
- more of an 'info appliance' or a way to get on the
internet. secondary storage is not a big item here.
- lowest cost storage is included, NO MATTER WHAT.

5. The high end likes 'wiz-bang' features.
- Fast and cool is king.
- Fast and cool are CD-RW & DVD. NOT ZIP.
- ZIP is 'old news'

This is my interpretation of the market, and if you look carefully it seems to be playing out.
ZIP's home in here is as a low priced, low margin device (one of many). Iomega retains no pricing power
or control over tie ratios.

Anyone care to show me where I'm wrong?

kp