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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: Aaron Cooperband who wrote (38268)	10/6/1998 2:04:00 AM
From: Tenchusatsu	Read Replies (1) \| Respond to of 1574637

What ever happened to their pledge to sell for 25% less than Intel? One marketing spokeswoman for AMD mentioned recently that AMD already ditched this pledge. Now AMD is only promising prices which will allow the whole system to cost less than the equivalent Intel-based system. This statement is pretty vague, but it does show that AMD's marketing department is starting to look at the total picture, and not just the CPU cost itself. Three things really struck me - that AMD's prices are about 50% of the equivalent INTC product, and that their prices are pretty close to Cyrix's prices with the same PR level, and that there is only a small price difference between the standard K6 and the K6 3D. Well, remember that the AMD K6-2 333 MHz competes against Celeron 333, and same thing for K6-2 300 vs. Celeron 300A. AMD really needs to reach the 400 MHz speed to break out of the Celeron market space. As for AMD vs. Pentium II, the K6 currently can't compete against the PII without resorting to dirt-cheap prices. Tenchusatsu

To: Aaron Cooperband who wrote (38268)	10/6/1998 2:12:00 AM
From: Paul Engel	Read Replies (1) \| Respond to of 1574637

Aaron - Re: "What ever happened to their pledge to sell for 25% less than Intel?" Thanks for the update on AMD's CPU pricing. Sanders can't sell K6's or K6-2's at 25% below Pentium II pricing - even though this is his populist mantra. The fact is, AMD has to price their products significantly below Intel's Pentium II line in order to attract enough customers to increase their market share. Sanders has repeatedly stated that he is after MARKET SHARE - not profits. Profits are only significant to investors and Sanders gets paid millions of dollars per year whether AMD posts another loss or another huge loss. Paul