To: Anthony Zack who wrote (7799 ) 10/6/1998 12:53:00 PM From: Ed Fishbaine Read Replies (2) | Respond to of 14226
Tony >> While Mike McKay's skillset will speed up the development of the production process, I am looking to management to realize that he is not the answer. We need a dedicated test engineering resource at the millsite to be the guardian of the evolving production process. << I agree with you that management is defective but what makes you believe that McKay cannot fulfill the requirements that you list? This is an evolving situation. Should it emerge that constant monitoring beyond the time and skill available from McKay and Twiford is necessary why will this not be implemented by McKay? He has the necessary background. What you may not realize is that the company is gradually being switched from a mom and pop operation, with all its limitations and defects, to a professionalized operation. This does not take place overnight. Its a transition. Many changes need to occur and will occur stepwise. De facto, not dejure management is being transferred to McKay. There will be various upgradings including a more systematic way of dealing with governmental regulations and obviously the necessary upgrading of the clearly deficient current public relations situation. While the share price erodes because there is limited transparency about the positive underlying developments going on, this will change in time as two events gradually emerge. First, of course is the forward movement of the recovery process as the mill operation improves. There may be backing and filling as this happens but the direction will be positive. Second, is the necessary correlate which is an adequate investor relations program and a pr program which disseminates the story. The company has to become professionalized in this regard. I doubt that a specialized engineering resource, as you put it, is needed. The recovery process is not going to be as complicated as Richard and Zeev have apparently convinced you that it will be. Regards, Ed PS What I mean by limited transparency is that the company does not issue clarifying statements to shareholders about what is happening. There is severe deficiency in accurate communication with shareholders and along with the problems there is probably positive news. They do not know how to tell the story and this has IMO a lot to do with the share price erosion.