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To: JimBeamII who wrote (2979)10/6/1998 1:16:00 PM
From: Roo  Read Replies (2) | Respond to of 5847
 
I agree James... your average Joe is not sitting down at his PC and saying to himself "I wonder what I can find to buy on the internet today?" Rather, he has already seen what he wants to buy (maybe in a store, maybe in a catalog, maybe his friend, coworker, or next-door neighbor walked by with one), and now he's turning to the internet as a "bargain-hunting" tool. Odds are though, that same Joe thumbed through a catalog today while sitting on the can, waiting for a bus or train, riding on a plane, etc... and while thumbing through the catalog, that's when the "lightning strikes." Aha! Look at THIS cool thing! I didn't even know they existed, but isn't it JUST what I've been yearning for!

IMO, the big market opportunity here lies with the professional business traveller, and the "catalog market" to hit this customer base is in-flight magazines, professional business publications, and high-end specialty retailers like sharper image, brookstone, etc... Make this product an elitist trapping, and it will suddenly become "the rage" with the masses...

-R