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Technology Stocks : Altaba Inc. (formerly Yahoo) -- Ignore unavailable to you. Want to Upgrade?

To: M CAHILL who wrote (14461)	10/7/1998 10:08:00 PM
From: Glenn D. Rudolph	Read Replies (1) \| Respond to of 27307

I wonder how Yahoo make any money? They might be my home page, but I hardly ever read the banner ads and never click on them. Anyone know of a free utility to disable banner ads and make pages download quicker? They are available on AOL and I am sure other places for both Windows and the Mac operating systems. Glenn

To: M CAHILL who wrote (14461)	10/7/1998 10:09:00 PM
From: Buster O. Hype	Read Replies (2) \| Respond to of 27307

Right now, Yahoo is benefiting from the slow communications response. When cable modems become mainstream, people won't even have a chance to see those banner pages. Once the full page is shown, they'll go right away to the business they had in mind. Advertisers would demand lower rates. It's like TV ads, they pay by how long the ads are. In the case of internet ads, they'll pay based on how long the ads are visible.

To: M CAHILL who wrote (14461)	10/7/1998 10:58:00 PM
From: Shtirlitz	Read Replies (1) \| Respond to of 27307

There are a few, that disable banners. Cant think of any names right now. But I've read somewhere that they are very popular. Make a search on the internet, I'm sure you will find a few.

To: M CAHILL who wrote (14461)	10/8/1998 12:40:00 AM
From: John A. Runnberg	Read Replies (1) \| Respond to of 27307

A few weeks ago someone on this thread recommended a software package from www.atguard.com. The software prevents the web browser from requesting many commercial ads. They have a free 30 day trial of their software. I have been using it for a couple of weeks. Works like a champ. I checked out www.yahoo.com and the @guard software killed all the ads (the page also loads faster). Personally, I find the ads a nuisance. I have never intentionally clicked on an ad in the 5+ years that I have used the net. Most net users need all the quality bandwidth they can get. For those of us residential users in remote areas that are not privileged to have ASDL or cable modem access this is a big problem.