To: Chuzzlewit who wrote (72042 ) 10/14/1998 5:28:00 PM From: D.J.Smyth Read Replies (1) | Respond to of 176387
Chuz <<Jeff, I agree that this is not good for Dell. >> certainly not true now anyway, nor has this been true for the past eight years. when Dell says component costs have "firmed" (per my conversation with them), costs have firmed in some categories but continue to fall in others. (a) component prices have been dropping 1% a WEEK throughout this quarter and have dropped at a rate of about 50% year over year. component prices have been dropping steadily since 1992. You can buy a 10gig HD now for the same price you bought a 512K drive in 1992. (b) two things generally happen 1) component prices firm in HD while the number of gigs go up or 2) prices fall while the gigs stay the same. (c) new technology has caused the cost of component prices to fall, NOT just Asia's economic problems. (d) technology component prices adhere to a COMPLETELY different cost model than does commodity prices such as oil, wheat, barley, etc. (e) any minor 'stabilization' or 'uptick' in component prices is met by equal decrease in prices by other technology parts (f) Dell is bringing their own HD manufacturing facility on line, as licesned through Data General (g) labor costs are by far (about 60%) the single biggest cost factor in determing cost for PC construction. component prices about 20% to 25%. (h) even if HD costs ticked up (which they are NOT doing overall) as Jeff is suggesting, you're talking less than 1.25% of the total cost of PC manufacturing which translates into less than 1 tenths of 1% to net profit. as for the value of the dollar vs OTHER asian currencies - Dell buys most of its component costs in non-yen denominated dollars or other Asian currencies which have not fluctuated relative to the dollar as the Yen has so fluctuated. look at the Korean won relative to the dollar and the Thai bhat, not the yen. it's not enough to be right regarding an issue though. what is driving this market is a lot of fear based abstractions