To: Stephen B. Temple who wrote (1540 ) 10/18/1998 11:40:00 PM From: Stephen B. Temple Respond to of 3178
Voice, Video and Data ATM Tames the Three-Headed Beast Twister Communications Network Inc. (TCN) is just one example of a competitive carrier that is using asynchronous transfer mode (ATM) to integrate voice, video and data. With few exceptions, alternative providers are currently aggressively moving toward a data-converged network due to industry direction, ability to differentiate, the increased dominance of data traffic on the network and economies of operation," notes Jennifer Pigg, senior vice president of New York strategy and research firm The Yankee Group. Twister's services leverage its multimedia network to offer prepaid calling cards, long distance, Internet, video and wholesale termination long distance services. Currently providing local-access connections in seven major Texas cities, TCN is targeting the next phase of its expansion to 40 cities nationwide for prepaid origination by the end of the year, and 100 more in 1999. It plans to use its growing long-haul network, a combination of private lines and soon-to-be-public long distance ATM services, not only for voice-over-voice service module (VSM), but also for Internet access and video services. TCN has grown from virtually no traffic to more than 30 million minutes per month and projects handling in excess of 60 million minutes per day by year's end. Also forecast is substantial Internet service use of up to 4 million users daily. "Twister is the first company to use a multimedia network that runs right up to the door of a customer," says Kamal Alavi, TCN's president, who describes the company's concept as providing "the innovative forms for communications--long distance, Internet service, videoconferencing--and the future of communications." Unlike larger, more-established incumbent carriers who have multiple legacy networks, Twister's network design was based on the latest technology from the start. Twister officials decided to use the most promising emergent technologies to provide leading-edge solutions for business and personal communications at very affordable rates to set it apart from its many competitors. The solutions it is engineering operate on high-speed ATM digital switching platforms, ideally suited for serving a heterogeneous mix of voice, data, videoconferencing--true multimedia. The architecture lets Twister target strategic geographic areas, resulting in rapid and substantial market share gain. TCN's initial competitive differentiator is the low cost it can charge. Seven cents per minute within the United States on prepaid calling cards, in which the caller accesses the network through local dial-tone services (or 14 cents-per-minute if through an 800 number), can be attributed directly to the cost-effective use of ATM. Compression of voice traffic significantly lowers bandwidth costs, as AAL2 voice-over-ATM offers the port density and nonblocking strengths of switches. Prior to the introduction of ATM, a range of technologies was required to provide multiple services. With ATM it is possible to integrate all these services into a single connection as well as provide higher data speeds and assign prioritization parameters of specific traffic. ATM switches enabled Twister to consolidate voice, video and data applications over a single network, increasing throughput and efficiency while boosting service capabilities. Twister was able to start small and increase capacity and expand applications on the same platform. Data and video easily can be added to provide customers with future value-added services. A single network management system ensures reliability throughout the entire network, from customer premises to the network operations center. Alternative providers must be able to handle the various stages of growth, beginning with a small form factor to reduce the initial costs of deployment. The system architecture must be scaleable and modular in design, and there must be a clear evolutionary path for future development. Interoperability and standards-based solutions ensure that possible application issues raised by the union of multiple networks due to alliances and acquisitions of other companies are addressed. Twister is taking advantage of the latest voice-over-ATM industry standard to provide highest quality to customers. This new standard allows for compression of voice traffic that significantly lowers bandwidth costs which, in turn, permits telcos to use either adaptive differential pulse code modulation (ADPCM), complex structure-algebraic code excited linear production (CS-ACELP) or both based on specific customer applications.