Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Creative Labs (CREAF) -- Ignore unavailable to you. Want to Upgrade?

To: BZOOKA who wrote (12449)	10/15/1998 6:23:00 PM
From: MONACO	Read Replies (1) \| Respond to of 13925

Nice move today, finally..think we're ready to rock!...M

To: BZOOKA who wrote (12449)	10/16/1998 9:45:00 AM
From: AJ Berger	Read Replies (2) \| Respond to of 13925

Anyone nervous about Dvorak's 11/03 PCMag Column? Brand-Name Mania Dept.: Look for the sound-card companies to employ a classic brand-name strategy. Creative Labs may be a brand name to you and me, but it will never be the same as, say, Altec Lansing or Bose. Some PC companies are adopting the idea of adding such brand-name speakers to their machines in the same way car makers added classic brand-name speakers to car stereos. The next logical step is to bring out sound cards with the same classic brands attached. If a sound card had the Polk Audio or Cambridge SoundWorks name, it would soon be the hot ticket over, say, Diamond or even Creative Labs. A lot of these companies are working on joint ventures, and some are developing a standalone strategy. I just wonder which will be first on the market.