To: kemble s. matter who wrote (72314 ) 10/16/1998 5:21:00 PM From: stockman_scott Read Replies (2) | Respond to of 176387
Kemble: InformationWeek had a great article on how "DELL Stakes its Success on a Build-to-Order Strategy." Even though it came out almost a month ago, I thought it was worth posting the link. techweb.com Here are some highlights from this article: In a recent purchase of PCs and servers, Sprint found that "Dell was the only build-to-order manufacturer with solid, dependable, and interchangeable parts," says Lorin Olsen, senior manager of enterprise network services for the telecommunications company, which already has more than 30,000 Dell machines. Analysts agree that Dell's business model is responsible for its success. "Dell's business model is what most suppliers are trying to achieve," says Nimisha Patel, a senior analyst for the Aberdeen Group. "PCs are all somewhat the same. It's the business model and the ability to satisfy customers that can determine success." Dell's Internet business jumped from about $1 million a day to $6 million a day in the last 18 months. Online purchases keep costs down and customers satisfied, Dell says. Tech support over the Internet has been particularly successful for Dell, with only 20% of its tech support requiring an on-site technician. "These problems can be addressed via the Net, leaving an opportunity for us to reduce costs," says Ro Parra, VP of America's sales and Dell services strategy. Dell receives more than 40,000 E-mails for service and support each month. It averages five Web-site visits for every phone call-at a savings of $8 for every customer who uses the Web instead of the phone. Simultaneously, customers are satisfied with Dell's service. Dell got top ratings in Technology Business Research's survey of 243 U.S. technology managers, outranking IBM, HP, and Compaq in customer satisfaction. ...as far as Dell is concerned, it will continue to expand the direct model to deliver products ahead of competitors; focus on customers relations; bring new technologies to market; and push into international markets. The company sees a tremendous opportunity for growth, says Carl Everett, senior VP for the personal systems group. And Dell won't slow down, he says, because its strategy is aimed at preventing the company from becoming lethargic. Copyright ® 1998 CMP Media Inc. ****More Good Reasons why DELL IS THE NEXT DELL !!!!! Enjoy the Weekend. -Scott