Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Adaptec (ADPT) -- Ignore unavailable to you. Want to Upgrade?

To: Starowl who wrote (3861)	10/18/1998 1:48:00 PM
From: Jim Switz	Respond to of 5944

I really hate "YippieI/O" - the name (yeah it's cute . . . too cute), not the logo or the concept. I'd keep it internal only. The logo is a different story; I'd use it everywhere the company or its products show up. Steal another idea from Intel; paint the logo and "Adaptec Inside" on the damn roof! You're right about the software; perhaps consumer ads for rolling your own CDs and videos would be effective. The money, though, is probably in OEM-package wins not retail sales of the software only. Brand awareness, though, is still important. Hell, I'll settle for anything that increases company awareness and positive impressions. The last thing I want to see is for people to become aware of who Symbios or QLogic are.