PSFT News: November 2, 1998 PeopleSoft Is Looking Past Cash Cow for a Sure Thing
By DON CLARK Staff Reporter of THE WALL STREET JOURNAL
For a man whose net worth has declined $1.8 billion in six months, PeopleSoft Inc. Chief Executive Officer Dave Duffield seems pretty calm. The fatherly entrepreneur still talks as much about keeping the company's own people happy as winning new customers.
But change is in the air. As the big software company hosts 15,000 users in San Francisco Monday, PeopleSoft faces nagging questions about the health of its industry and its plans. In one unusual thrust, the Pleasanton, Calif., company plans to establish an Internet-based network to link its customers with outside information sources, a new external emphasis for a company built on streamlining internal corporate processes.
More diversions may be necessary. PeopleSoft's third-quarter results revealed a surprising slowdown in its current market, for programs that automate nuts-and-bolts functions such as human resources, finance and manufacturing. Some analysts, indeed, suspect that the company's historic annual growth rates of 60% or more are gone for good.
Mr. Duffield thinks the pause will be temporary, but concedes that the evidence is ambiguous at the moment. "We are in a period of uncertainty," he says.
Until recently, the software category known as enterprise resource planning, or ERP, has been a sure thing. The market, whose biggest supplier is Germany's SAP AG, has more than doubled in size since 1995 and should hit $8.3 billion this year, predicts International Data Corp.
A Charmed Life
PeopleSoft has led a particularly charmed life. It was formed in 1987 by Mr. Duffield, a 58-year-old former International Business Machines Corp. salesman who had already formed two software companies. His third brainstorm was to use personal computers, and Microsoft Corp.'s Windows operating system in particular, to offer easy-to-use programs for managing employee records and benefits.
The company gradually added other functions related to areas like finance and manufacturing. Green Mountain Coffee Inc., for example, uses the software to help the Waterbury, Vt., company centrally keep up-to-the-minute inventory data in five warehouses. Charles Schwab & Co. uses a version of the software to give workers in branch offices access to business records through the Web.
Mr. Duffield, whose 20% PeopleSoft stake is currently worth about $1.1 billion, originally predicted it would peak at 50 employees; the company's work force now stands at 6,500 and 1998 revenue is projected at $1.3 billion. Yet he still describes his main job as preserving such core values as fun, civility and clean company restrooms. ''Dave's Rules of Business Behavior," as he calls his e-mailed commandments, include this advice: ''If you keep up with your voice mail, people will actually think you're doing work, even though you're probably out on the golf course.''
PeopleSoft's focus on customer service helped boost the company's market share. But all ERP vendors' growth prospects began to look shakier in the spring, amid signs that companies were slowing purchases from all ERP vendors. PeopleSoft's shares, which had been gradually sliding since April, took a 25% one-day hit in early October when two analysts predicted a further slowdown.
The stock skidded 23% on Oct. 21, in reaction to the third-quarter earnings announcement. The company said net income jumped 54%, and total revenue rose 62%. But licensing revenues, software sales excluding services, grew just 30%; Rick Sherlund, an analyst at Goldman, Sachs & Co., says he had expected license growth of 46% to 53%.
Commission Method
Several big sales contracts that had been expected in the quarter did not close, the company said. It also dispensed with an unusual commission scheme that encouraged representatives to turn in orders before the last week of a quarter. "It was clear that this was not going to be a business-as-usual quarter," says Ronald Codd, PeopleSoft's chief financial officer. "Things were going to go down to the wire."
Mr. Codd suspects the chief culprit is unease about the economy, causing corporations to trim plans to spend money on their information infrastructure. In addition, sales momentum from the Year 2000 bug may be winding down; it is now too late to install new ERP systems to avoid the possibility of problems associated with the date change, many analysts believe. Goldman's Mr. Sherlund adds that PeopleSoft hasn't gained much momentum yet in manufacturing software, and others note that SAP is cutting prices aggressively in the human-resources field. Amid the uncertainty, PeopleSoft is predicting revenue growth of 25% to 35% next year, compared with 60% in 1998.
Then what? Mr. Duffield thinks ERP will gain a new head of steam. But PeopleSoft is hedging its bets by moving into newer fields that could grow even faster. Most radical is the PeopleSoft Business Network, the initiative being announced Monday.
Tapping the Internet
The goal is to give companies more direct use of information that is now available on the Internet, but may require users to click through endless Web pages and log-on screens. In the new model, data from an office-supply distributor or an airline might be directly inserted in PeopleSoft programs that handle purchasing or travel expense forms.
PeopleSoft hopes to persuade merchants to pay to have sites closely integrated with new Web software from the company, which displays custom-tailored news, internal company messages and other personalized features -- much the way some people use so-called portal Internet sites such as Yahoo! Inc. "I like to think of it as My PeopleSoft," says Dean Alms, vice president of strategy for the new network.
Pricing and other details aren't yet set. "This is uncharted territory," says Clare Gillan, an analyst at International Data Corp. "It speaks well to their vision, but they have to take care of their core business."
Mr. Duffield, whose wife, brother, son, daughter and nephew work at the company, talks more about preserving its low turnover rate. After the latest quarter, he promised at a company meeting to issue new stock options for rank-and-file workers whose current options are worthless at current stock prices. "The more employees think of it as a family the better I like it," he says.
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