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To: Robert Rose who wrote (24545)	11/5/1998 11:46:00 AM
From: Glenn D. Rudolph	Read Replies (1) \| Respond to of 164684

To illustrate the importance of "interface," I will use myself as an example. I have decided to do as much of my shopping online this year as possible. Why? Because the shopping "interface" is so much more convenient than my traditional approach - going the the bricks-and-mortar shopping mall. The exhilerating (!) one-click shopping experience at amazon.com has motivated me to duplicate it buying other products as much as possible. However, until recently, searching for a particular product required (still somewhat inconvenient) keyword searching using yahoo, my favorite search engine. Robert, You did not understand my post. In fact, yu proved in in your post although you thought you were disagreeing. That is why I clothes shop at Nordstrom (where I can find what I want at a high price), rather than Ross (where I can't find what I want, despite the low price). However, my price insensitivity does have it's limits. While I would love to grocery shop online using peapod.com because of the convenience, the $15 shopping fee precludes my doing so at this time. This is a perfect example and you are a typical customer. Thank you for reinforcing my belief that retailing has not changed for thousands of years. I was getting concerned I would have a bad Christmas season in my stores. We will not. Glenn