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To: esecurities(tm) who wrote (2713)	11/5/1998 2:46:00 PM
From: esecurities(tm)	Read Replies (1) \| Respond to of 4231

>>Alpha responds! to TLC/Broderbund ...and [Alpha] packaging is simply superior for all three products and possibly second to none as a company...but....

To: esecurities(tm) who wrote (2713)	11/6/1998 1:58:00 PM
From: esecurities(tm)	Read Replies (1) \| Respond to of 4231

>>Alpha responds! to ...CD/Sierra... in addition to [a new] Alpha Complete Landscape Designer $29.99 >>...and in other news....Alpha Five Version 3 >>is in the retail channel at $49.99....this product is >>screaming to be the defacto home [network] database >>standard(.)...wonder how Alpha is positioning the >>version 4 upgrade? (now available)???... Alpha Five Version 3 re-released under new packaging @ $49.99??? [with old packaging still on shelves at $59.99???]...and right when Alpha Five Version 4 is announced ref/ alphasoftware.com New!...something is up here also?...

To: esecurities(tm) who wrote (2713)	11/6/1998 2:32:00 PM
From: esecurities(tm)	Read Replies (2) \| Respond to of 4231

>>Alpha Five Version 3 is in the retail channel at $49.99... Alpha Five Version 4 now formally designated under 'Products' at alphasoftware.com ... site is coming along, packaging superior...seems to be a superior product/business unit acquisition for a Novell, Corel, Borland, Symantec, Computer Associates, et al ...Online Merchant + Alpha Five [+ Alpha Four for networked internet appliances...?] + the emerging Alpha Software product line...has the potential of packing substantive weight throughout all channels esp. retail...viz a viz 'if you want ONLINE merchant' [due to massive demand/critical acclaim...] 'you're going to have to take everything'...ala Microsoft...Alpha appears to be at a critical 'turning point' but >only if management fully understands this also...a key and timely 'V. P. Strategic [OEM/Retail/Internet] Marketing' addition to management in addition to a 'wall street' insider as V.P. [Street/Investor (Individual/Institutional) Financial Relations appears to be in order...if these guys are really serious about maximizing shareholder value (stock price as well as by business unit and business unit to business unit synergies...)...