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To: Anthony Wong who wrote (3448)11/6/1998 1:51:00 PM
From: Mazman  Read Replies (1) | Respond to of 11568
 
Coming to Europe: Phone Wars
(Reuters; 7:56 a.m. 5.Nov.98.PST)

CANNES, France -- European telephone
prices will come under more pressure as
new, efficient contenders attack the big
incumbents across the continent, industry
leaders told a conference on Thursday.

Over the next five years, new companies,
empowered by the 1 January 1998
liberalization of European phone regulation,
will challenge the likes of British
Telecommunications, Deutsche Telekom,
and France Telecom, using lower prices
and higher quality of service as their main
weapons.

This will be followed by a battle for survival
in the early years of the next century. When
the dust settles, only about four or five
players will remain.

Dataquest analyst John Lilley said new
entrants like Worldcom Group and Colt
Telecom Group, 55 percent owned by
Fidelity Investments of the United States,
now hold about 10 percent of the market.
"There is enormous scope to impinge on
the traditional players," Lilley said.

Dataquest said the market for all telephone
services in Europe was worth $180 billion
in 1997, an increase of 8 percent over the
previous year.

Telephone company representatives
speaking at the conference, sponsored by
GartnerGroup, agreed that turmoil was on
the menu in Europe for the next few years.

"The main factors facing BT are
liberalization, with more choice for users,
competition, and opportunity," said Andy
Green, BT's director, Group Strategy and
Development. "Mobile telephony and data
over the Internet -- these are all combining
to change the business model. We're
having to do everything differently."

German electronics group Siemens
worried about Europeans' ability to cope.

"I'm concerned about Europe's ability to
adapt to changing worlds. Europeans
aren't good at a fast pace of change," Rudi
Lamprecht, president of Siemens' product
group, said.

Participants also worried about the ability of
technology companies to hire qualified
staff.

"Staffing is the greatest challenge we face
as an emerging company. We can't even
steal any more from BT or Deutsche
Telekom," said Christopher Rooney, chief
executive officer of Cambridge,
Massachusetts-based Cignal Global
Communications.

According to Dataquest's Lilley, "There will
be an explosion of new operators, peaking
to around 800 by 2001.... Between 1998
and 2001, the downward pressure on call
tariffs will become even stronger. We
expect the larger new operators to initially
undercut the incumbents by 15 percent to
35 percent."

Finally, "the competition on price... [will]
trigger a shakeout among the new carriers
in the 2001-2003 time frame. The next
three years will be characterized by a wave
of intense merger and acquisition activity
mainly among the new operators," Lilley
said.