To: Patrick Grinsell who wrote (68024 ) 11/7/1998 3:46:00 AM From: Tenchusatsu Read Replies (1) | Respond to of 186894
<It emphasizes my position here. The high-end is nowhere for Intel to escape to. It is much to small. A 10% loss of marketshare in the desktop market would have to be made up by a tripling or quadrupling in the server market.> Not really. The server market commands higher margins. How else can a Celeron go for $120 while a Xeon goes for up to $2500? It's just very different market dynamics. Besides, Intel already knows that the server market is very low volume. Bread-n-butter it isn't, but caviar and filet mignon it is. <Let me rephrase my earlier question. The K7 is obviously poised as a high-end desktop solution. This is where I believe the meat of the market is. What does Intel have to combat this threat (other than allowing AMD to implode as usual)?> In the short term, Intel is counting on several advantages: 1) Intel will release their 0.18 micron processors before AMD. That means that Intel can crank up the frequencies on their future P6 CPU's higher than AMD can crank up their K7 on the 0.25 micron process. Of course, AMD will get to 0.18 micron sooner or later, but that should buy Intel some time before Willamette and Foster. (You've heard of Willamette and Foster, right?) 2) Intel will push the Katmai New Instructions (the so-called MMX2) like crazy. From what I've heard, AMD has no extensions to 3D-Now planned for the first release of K7, so it will be kind of hard to push developers on 3D-Now when the superior KNI is out there. AMD may either decide to implement KNI-compatibility, or they may decide to extend 3D-Now even further, but that won't be for a while it seems. 3) Intel can just use brute-force production volumes, while AMD is still saddled with their lack of capacity. It won't matter if the K7 is even twice the performance of Intel's fastest processor if AMD can't make more than 100K per quarter. And AMD really can't do that without moving away from the el cheapo sub-$1000 market, but AMD also can't screw over their new-found customers. This may change once AMD's new Dresden fab cranks up, but once again, this buys Intel more time until Willamette and Foster. 4) Intel will count on the fact that they have more experience with platform and chipset design than AMD. Intel already has a slew of chipsets out in the market, like 440LX, 440BX, 440GX, and 450NX. Plus, Intel has even more coming, like Camino, Carmel, and Whitney. And never forget that Intel does a great job getting system manufacturers up-to-speed on their latest chipsets and platform technologies. AMD, on the other hand, is relying solely on borrowed technology from Digital's Alpha platforms. No one knows how well AMD will do when it comes to the down-n-dirty implementation. 5) If all else fails, at least Intel has more cash and more diversity than AMD who seems to be pursuing the CPU race at the expense of their other markets. If the FTC looks the other way (which isn't likely in my opinion), Intel can drive down their prices even further and put even more pressure on AMD. Like I said before, all these advantages may only be temporary, but they will buy Intel more time until the P7 processors (Willamette and Foster) are released in late 2000 or early 2001. And trust me, the P7 processors go way beyond AMD's K7. How do I know? Well, I'm lucky enough to have friends and a roommate who work on Willamette. Tenchusatsu