To: Louis Riley who wrote (98 ) 11/16/1998 10:43:00 PM From: Louis Riley Read Replies (2) | Respond to of 206
INFO in Investor's Business Daily Tomorrow as well. The whole article is practically dedicated to Company Sleuth: Investor's Business Daily - News For You (11/17/98)Cyber-Sleuthing Nets Plenty Of Information It's Like Having Sherlock Holmes Linked to Your PC There are cyber-sleuths that scour the Internet - uncovering bits of market intelligence and other useful data, and delivering them to your e-mail address in the dead of night. Or midday, whatever the case may be. Well, OK, these online services aren't all cloak-and- dagger. But they do perform a lot of legwork that you might expect from your local gumshoe. These online services will find you info that helps in your investment research. But they also can find stuff that will help you keep tabs on your business rivals, partners and clients. Several companies provide this ''detective'' service, market intelligence or whatever you want to call it. They include Yahoo Finance, a service of Santa Clara, Calif.-based Yahoo Inc.; InfoBeat.com, operated by InfoBeat Inc. in Denver; Motley Fool Inc. , based in Alexandria, Va.; and Company Sleuth by Infonautics Corp . For the most part, these services are free. The services, including the four mentioned above, make their money from ads placed on their Web pages. Perhaps the more straightforward use of these services is as an investment research tool. You can use all three of the services mentioned above to get stock quotes, SEC filings, investing tips and broker contacts. These services also provide chat rooms and message boards, where investors can share data. Motley Fool provides investment guidance on more avenues than just the Web. It publishes books, hosts radio shows and maintains a Web site where it pushes its ''13 Steps to Investing Foolishly.'' But as part of its Web site, it will provide synopses of analyst-company conference calls on firms you're interested in knowing about. It also has chat rooms where investors swap info. Sign up with InfoBeat.com, and it'll e-mail to you personalized info on stocks and finance, as well as sports, news and other subjects. Yahoo Finance also e-mails stock quotes and selected market news to its subscribers. But some market intelligence services are a bit more Sam Spade-ish. One of the newest services is ''Company Sleuth'' by Infonautics, an Internet search company based in Wayne, Pa. The company's main business is a much broader search service for which it charges subscribers. Company Sleuth is a separate service, which it offers for free. The service bills itself as the ''covert information specialist'' of the Net. It'll keep track of your investments - and your rivals. Users register for the service, tell it what they want and then will get the data e-mailed to them. Company Sleuth uses its own search technology to locate the data. ''Companies leave paper trails all the time on the Internet,'' said Josh Kopelman, executive vice president for Infonautics. Company Sleuth started in October. Kopelman estimates that 10,000 people have signed up. He hopes to have more than 1 million subscribers after one year. All data collected by Company Sleuth are publicly available, says Kopelman. You can ask Company Sleuth to stake out some companies and learn if they got any new patents, applied for new trademarks or registered for new Internet domain names. Such data provide clues to business strategy. In a test of its technology, Company Sleuth recently discovered, for example, that online bookseller Amazon.com Inc. registered the names ''amazontelevision.com,'' ''amazontube.com'' and ''amazontv.com'' - though the news hasn't hit the press. (Amazon.com, in fact, still won't comment on those names, though it would appear they hint at future business involving TV and video.) //////////////////////////////////////////////////////////// Copyright (c) 1998 Investors Business Daily, All rights reserved.