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To: DiViT who wrote (37285)11/17/1998 4:30:00 PM
From: VidiVici  Read Replies (1) | Respond to of 50808
 
Anyone ever notice that "up" is "dn" upside down?
At least in the Times New Roman font...

Cosmic.

You'll have to excuse me... I'm in Amsterdam at the moment.

Where's the COMDEX effect??



To: DiViT who wrote (37285)11/18/1998 10:37:00 AM
From: BillyG  Read Replies (1) | Respond to of 50808
 
Sigma Designs Unveils Single-Chip DVD/MPEG-2 Playback for
Notebook PCs

LAS VEGAS--(BUSINESS WIRE)--Nov. 18, 1998--

REALmagic EM8221 DVD Silicon Provides Economical Solution for Adding Smooth, High-Definition Digital Video
Performance to Notebooks

Sigma Designs, Inc. (Nasdaq:SIGM), an industry leader in providing high-quality MPEG-2 video solutions for desktop
PCs and networked PCs, set the pace for digital video performance in the notebook PC industry today with the
announcement of its new REALmagic(TM) EM8221 DVD/MPEG-2 decoder chip module.

Developed to accommodate the constraints of notebook designs, the EM8221 DVD module is a low-profile hardware
decoder card that integrates all of the DVD/MPEG-2 playback features in a single card that measures only 50mm x
80mm. With the module, any DVD-equipped notebook with a VPM-/VPE-compatible digital video interface or a 16-bit
Zoomed Video (ZV) interface can become a portable DVD player that provides crystal-clear video playback at a full
30-frames per second -- without burdening the system CPU.

"We have been very pleased with the acceptance of our notebook module by notebook manufacturers located in
Taiwan," said William K. Wong, Sigma's vice president of marketing. "Seven notebook OEMs are incorporating our
module, and Kapok Computers has incorporated our DVD module in three notebook models," he noted.

"With the EM8221, we can now provide mobile users with the same motion picture-quality video playback that desktop
users enjoy," stated Harry Chen, senior specialist in the planning department for Kapok's R&D Division. Kapok, ranked
among Taiwan's top 10 notebook computer makers, specializes in the research, development, and manufacture of
high-technology, niche-market notebook computers. Established in 1993, Kapok has grown rapidly and now sells its
products in more than 70 countries.

The EM8221 leverages the technology incorporated in Sigma's award-winning REALmagic products for desktop PCs
and the firm's work in zoomed video technology. By combining this expertise, Sigma developed a notebook solution that
includes an MPEG-2 video decoder, a PCI 2.1 master/slave bus interface, integrated video scalar, integrated decryption
logic, built-in serial audio output and an S/PDIF encoder on a single chip.

Unlike software-based decoders, which can drain the CPU, Sigma Designs' fully ACPI-compliant EM8221 is a
hardware-based decoder that performs all MPEG decompression (in both PAL and NTSC modes) and video frame
rate conversion with only 2MB of memory and low power requirements.

With REALmagic-enabled notebooks, mobile computer users can give motion picture-quality product demonstrations,
and video for interactive training/educational purposes. Sigma's REALmagic notebook decoder makes it possible for
people to use their portable computers as a DVD movie or game player while on the road without having to carry along
a number of peripherals and accessories.

Notebook Becomes a Full-Featured Portable DVD Player

To maximize the advantages of DVD technology, the EM8221 DVD module includes Sigma Design's DVD-Station
software, which provides advanced navigation and control capabilities. On-screen interactive menus give users the ability
to select from multiple camera angles, multiple languages and subtitles while easy-to-use control buttons enable forward
and backward visual searches at variable speeds and the ability to jump ahead to the next chapter or back to a previous
chapter.

In addition, DVD-Station includes digital control for brightness, contrast and color saturation. Users can also interact
with DVD Station menus to exercise parental control and execute search commands.

Fully compliant with the ISO 13818-2 MPEG-2 and DVD standards, the REALmagic EM8221 decoder provides
broadcast-quality playback for DVD videos, including encrypted movie titles; and MPEG-2 DVD-ROM interactive
video titles; as well as MPEG-1, SVCD, and Video CD 1.0, 2.0 and 3.0 interactive titles. In addition to supporting
wide screen, letter box, and pan and scan viewing aspect ratios, the EM8221 supports analog and digital CSS-compliant
copy protection.

To enable direct digital or optical output of AC-3 5.1 channel audio streams, the EM8221 chip has a built-in serial audio
output and an S/PDIF encoder. MPEG-2 audio decode and PCM audio playback at 48Khz, 96Khz and 16, 20 and 24
bits are supported. With the addition of a high-quality receiver/amplifier such as the Dolby Prologic(TM), users can enjoy
Surround Sound(TM). With the addition of an external AC-3 decoder, users can enjoy AC-3 5.1 channel audio.

The REALmagic DVD/MPEG-2 module for notebooks is compatible with Windows(R) 95 and Windows 98. System
requirements include a 166MHz or higher Intel Pentium CPU, 16MB of system memory, 2MB of free hard disk space
and either a VPM-/VPE-compatible digital video interface or a 16-bit ZV interface. Samples of the EM8221 are
available now at $50 each. Volume shipments are available 30 days ARO.

About Sigma Designs

Sigma Designs entered the multimedia market in 1993 with products based on the MPEG (Moving Picture Experts
Group) standard for compressing and decompressing digital audio and video signals. Since then, Sigma has been a
driving force behind advancement of the MPEG technology used in most multimedia products on the market today.
Sigma Designs' products include affordable MPEG video and audio decoding hardware.

All Sigma Designs' products are sold worldwide through a network of dealers, distributors, and original equipment
manufacturers (OEMs). For additional information, call 800/845-8086 or 510/770-0100, fax 510/770-2640 or visit
Sigma's Web site at sigmadesigns.com.

Editors and Analysts: For further information, photographs and interviews, please contact Andy Marken,
marken@cerf.net or 408/986-0100.

CONTACT: Sigma Designs, Inc.
Carol Kaplan, 510/770-2991 (Investor Relations)
carol_kaplan@sdesigns.com
or
Marken Communications, Inc.
Andy Marken, 408/986-0100 (Media)
marken@cerf.net



To: DiViT who wrote (37285)11/19/1998 10:11:00 AM
From: BillyG  Read Replies (1) | Respond to of 50808
 
ATI..............

From the Semiconductor pages of Electronic News: November 16, 1998 Issue

ATI's Consumer Push

Graphics firm makes bid to diversify

By Peter Brown

Toronto--Graphics accelerator market share leader ATI Technologies will today continue
its major thrust into the consumer electronics market as it introduces the ATI-TV Wonder
add-in board designed to bring television broadcasting to the PC.

The move by ATI is not an unfamiliar one. Over the past few weeks, the company has also
thrown its hat into the set-top box video and TV markets as well as the digital television
(DTV) market. ATI's consumer push comes on the heels of the most profitable fiscal year in
the history of the company, as it earned more than $800 million in revenue through its
graphics IC and board business.

However, with the advent of the sub-$1,000 PC market, margins are continually being
driven lower for the company and for that matter every graphics IC company. In a bid to
keep its revenue growing, ATI is diversifying into the consumer electronics market.

ATI is taking an approach that some industry observers believe may work well for the
company, staying close to its flagship business and only having to tweak and adjust its
current parts to move them to the consumer segment. ATI is also tackling the PC/DTV
space that looks to provide some early revenue returns. Although this market may not
provide significant revenues in the long term (see related story, pg. 27), ATI may be able to
capitalize on what little market there is in the short term.

Grappling In Set-Tops

The company is also grappling in the highly contested set-top box arena for digital television
and satellite broadcasting design-ins. But ATI has already made inroads there. Recently, the
company signed an agreement with General Instruments (GI) to supply the consumer
electronics OEM with 5 million units of an enhanced Rage graphics accelerator specifically
targeted at the Windows CE market.

"Everyone talks about the convergence of technology but ATI is actually doing something
about it," said Scott Hudson, senior analyst at In-Stat in Scottsdale, Ariz. ATI seems to be
staying focused on graphics processors even when they extend these processors outside the
mainstream 3-D realm, he noted. "It seems the strategy is well thought out and it is certainly
the right time to be doing these exploratory market movements when the company is on top,
when they are number one," he added.

The ATI-TV-Wonder add-in board is said to provide TV on a PC features with video
capture for any PC equipped with that graphics board or IC. The card plugs into any PCI
slot without the need for additional connectors, the company said. ATI is targeting the TV
Wonder board at the sub-$1,000 PC market where, ATI claims, a combination of TV tuner
technology and 3-D graphics can give the PC a digital-VCR feel. ATI is offering the
TV-Wonder add-in board for $99, a price point that is very competitive for both the CE
and PC markets.

This price is also compared to thousands of dollars that many consumer electronics OEMs
are seeking for digital television sets or the hundreds of dollars for a potential set-top box to
carry these signals, noted Mr. Hudson. Considering this, it may be a sure way to spark the
market for digital television and at the very least introduce PC users who want to watch TV
on their PC to digital television, he added.

Maintaining Focus

ATI is looking to maintain its focus by diversifying into like products where it does not have
to spend engineering resources developing a new line of chips. Instead it can take already
developed chips for the graphics market and apply them to the CE market with a few added
features or tweaks to an existing chip.

Over-diversifying caused companies such as S3, Cirrus Logic, Oak Technology and other
graphics vendors to lose their focus as they tried to concentrate on too many markets at
once. This, in turn, caused them to lose market share and much of their revenues as well. S3
recently was a $500 million company but now is pushing just over the $100 million mark and
has divested itself of all of its business except graphics where it made its money.

Similarly, Cirrus Logic recently completely exited the graphics market and other markets
taking a $500 million charge to its business. ATI hopes to avoid the situation these other
companies found themselves in by focusing on markets closely tuned with graphics:
PC/DTV, set-top boxes, and tuner cards for generating TV broadcasts on PCs.

ATI also last month rolled out what it calls the Rage Theater chip targeted at OEMs that are
manufacturing set-top boxes and PC products that need video-in and TV-out display
capabilities. ATI claims the Rage Theater allows for digital clear video images for the PC
from analog video sources such as a VCR, camera or tuner. The Rage Theater chip is
priced at $18 in 10,000-unit quantities with production slated to begin in January of next
year.
sumnet.com