To: PAL who wrote (80971 ) 11/17/1998 1:11:00 PM From: Mohan Marette Read Replies (1) | Respond to of 176387
The future of e-commerce on the web. Paul-san: Interesting study,the detailed report is expected to be released tomorrow the 18th,stay tuned. Wonder what is in store for DELL!<Yippieee> ===============================================NEW STUDY PREDICTS FUTURE OF RETAILING ON THE WEB First Ever Study of Online Retailers Predicts Extraordinary Growth for 1998 and Debunks Myths About Online Retailing ONLINE RETAIL MARKET GROWING 200% PER YEAR AND WILL EASILY SURPASS $10 BILLION IN 1998 ================================================ www.businesswire.com NEW YORK--(BUSINESS WIRE)--Nov. 17, 1998-- Report Indicates 31% of Active Net Users in U.S. Have Made at Least One Purchase Online Within Past Year U.S. Share of eCommerce Revenues to Shrink From 89% in 1998 to 77% in the Year 2002 eMarketer, www.eMarketer.com released its first eCommerce: Retail Shopping Report today, providing the most comprehensive and accurate picture available of the online consumer shopping marketplace. Recognized as the authority on business online, New York-based eMarketer aggregates news, information and statistics relating to the internet. "This is a wake-up call for retailers," said Geoffrey Ramsey, eMarketers Statsmaster. "Consumers are jumping online and theyre making the critical transition from window shopping to actually buying products over the web. Smart retailers who take the e-commerce plunge will gain rewards in both dollars and customer loyalty as buying on the net explodes," he stated.The eCommerce: Retail Shopping Report reveals that 16.8 million Americans, representing 7.8% of all Americans aged 14+ and 31% of active internet users, have purchased at least one product or service online in the past year. By the year 2002, more than one-fourth, or 28.4%, of all Americans over the age of 14 will be buying online. While only 16.8 million Americans are currently buying online, nearly double that figure, or 33.1 million are "window shopping"- browsing, researching and comparison shopping on the web. Additional eCommerce Retail Shopping Report Findings: -- Online consumer shopping revenues worldwide will grow from$4.5 billion this year to $35.3 billion in 2002. -- The average annual U.S. expenditure per user online is $227. -- Men account for 70% of online purchasers today (yet they represent only 59% of all internet users). -- The number one and two reasons people buy online are convenience and variety. The eMarketer Difference: eMarketer's research approach is fundamentally different from other organizations covering the e-commerce marketplace. "Unlike single-source studies and market surveys, we develop our estimates, projections and analysis based on data aggregated from hundreds of authoritative research sources, such as Simba, Forrester Research, Jupiter Communications, Cyber Dialogue, IDG and others," stated Ramsey. "eMarketer's numbers reflect the collective wisdom of numerous research firms and industry analysts." To derive its online shopping and e-commerce numbers, eMarketer employs a two-pronged research approach. In addition to a supply-side technique calculating and extrapolating projected dollars from various online retail categories eMarketer also creates a demand-side model which overlays U.S. Census demographic data with well-researched assumptions about current and future online purchasing behavior among consumers. The 75-page eCommerce: Retail Shopping Report, and its companion, The eCommerce Business Report, can be purchased individually ($295 each), or as a two-part set for $525, at the eMarketer website www.emarketer.com. eMarketer is a complete, comprehensive resource for anyone who wants to know what's happening with business online. An easy-to-use, one-stop resource for online marketing information, statistics and news, it's where business information turns into business intelligence. --------------------------------------------------------------------------------