Holiday Shoppers Go Online to First Auction for Deep Discounts On Brand-Name Gifts
PR Newswire - November 24, 1998 15:18
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Top Designers and New Product Introductions Lead More Shoppers to Bid On Products for Their Entire Gift List
SUNNYVALE, Calif., Nov. 24 /PRNewswire/ -- While many online merchants tout holiday shopping on the Internet, First Auction (www.firstauction.com) is the only site to combine the fun and savings of an Internet auction with a wide selection of products for everyone's holiday shopping list. First Auction offers thousands of popular, first-quality gift items in categories such as jewelry, fragrances, gourmet foods, toys, lingerie, and much more, from top designers such as Kenneth Cole, Nicole Miller and Perry Ellis, along with top brands like Calphalon, Mattel and KitchenAid.
"The advantages of shopping on the Internet are convenience, selection and savings," said Bill Lane, Chief Operating Officer of Internet Shopping Network, which operates First Auction. "First Auction is the only auction site that appeals to everyone's holiday shopping needs and truly puts the fun back into bargains -- we let shoppers name their own price for all their holiday gifts and help them avoid the chaos and stress of traditional holiday gift shopping," said Lane.
With low opening bid prices and a huge product selection in the new Holiday Shops area and throughout the site, First Auction is a shopper's paradise. Murano glass gifts for the office, food items such as Smithfield Hams, fashion accessories like Nicole Miller handbags, and Limoges porcelain are just a few of the products which make First Auction a top destination site for holiday shopping. From the eclectic to the practical, First Auction has brand-name gifts for men, women and children, including products from Gund, Stanley, Skil, Krups, Cuisinart, Wolfgang Puck, Circulon, Sony, Reed & Barton, Towle Silversmiths, Singer, Playskool and G.I. Joe.
Between Thanksgiving and Christmas First Auction will add a number of enticing promotional programs for shoppers including 100 ClickRewards frequent flyer miles for every purchase, a "Secretly Wishing For" Sweepstakes with new winners every day, a Holiday "Grab-a-thon" sale event, and dozens of "Daily Buy" specials that offer incredible savings on unique products at low flat prices.
For the holiday, First Auction assures its customers prompt delivery on items won at auction. Online shoppers can bid, win and receive their packages for the holidays through December 20. The outstanding customer service and fulfillment at First Auction have been cited in many online shopping surveys and reviews of Internet shopping sites.
Flash Auctions, an exclusive feature of First Auction, offer the unbeatable combination of great deals, convenience and fast-paced excitement. Starting at one dollar and lasting only thirty minutes, Flash Auctions offer the best real-time auction experience on the Internet with an unparalleled variety of products.
The excitement of winning auctions online and the opportunity for great bargains on brand names has fueled the growth of First Auction since its launch in June 1997. The huge variety of home and leisure products, jewelry, apparel, consumer electronics and computer products has given First Auction a distinctive position in online auctions and a rapidly growing audience.
About Internet Shopping Network
Internet Shopping Network (www.isn.com), a division of USA Networks Interactive, launched the world's first online store in 1994. ISN continues its online commerce innovation with First Auction (www.firstauction.com), the first real-time online auction, featuring a diverse selection of home and leisure products, jewelry, apparel, consumer electronics and computers. ISN plans to launch new commerce sites in 1999 including an online outlet shopping center. Internet Shopping Network is headquartered in Sunnyvale, CA.
SOURCE Internet Shopping Network
/CONTACT: Keith J. Foxe of Internet Shopping Network, 408-617-7473, or
fax, 408-617-7651, or keithf@isn.com/
/Web site: firstauction.com
/Web site: isn.com
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