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Non-Tech : E4L, Inc. (NYSE: ETV) -- Ignore unavailable to you. Want to Upgrade?

To: unregmarket who wrote (414)	11/26/1998 9:50:00 PM
From: hoffy	Read Replies (3) \| Respond to of 1080

Another internet stock group has picked up on NM. Here's the release from them. Get in early to beat the rise. Our new play is a stock called National Media (NM:NYSE, 11 1/2 dollars). National Media is a direct response (infomercials) television and electronic commerce company. This Thanksgiving weekend, National Media launched their E-Commerce Virtual Superstore -- everything4less.com. If that doesn't sound alarm bells in your head already, read on. Everything4less.com is offering over 800,000 name brand products, including books, movies, cameras, computers, toasters, etc. etc. It is much like a Costco set-up; a yearly membership costs $72/US a year, but the first million subscribers get $75 in pre-paid long distance calling as an incentive, through an agreement with SmartTalk (NOTE: THERE IS NO CASH COST TO NATIONAL MEDIA FOR THE LD CALLING CARDS). Members get large savings over other E-Tailers. You don't have to be a member to purchase items on-line; you just save more if you do. Everything4less.com offers a 90 trial membership, a guarantee to beat other e-vendors in price, and free two year extended warranties, plus the right to haggle over prices. National Media broadcasts more than 3000 hours of TV programming a week through their infomercial business, reaching 370 million households worldwide. National Media will be able to use this TV time promote the hell out of Everything4less.com. Automatically you are taking away the problem of getting your site recognised through this combination of TV and the Internet. People who aren't on the Internet can order items through a 1-800 number. They are launching a massive advertising campaign this weekend featuring the "Mom's of TV" starring old television mothers from Happy Days, the Brady Bunch and the Partridge Family. National Media will not only generate revenues from the sale of products on the site, but also from the sale of memberships. The site will be powered by Cendant's Netmarket. While all of the technology, etc. belongs to Cendant, National Media will still make money off of the sale of items on the site. Imagine an independant computer reseller selling computers made entirely out of parts that his company didn't make. Everybody makes money off of the sale of one computer, including the reseller, who has to get people to his store, etc. Cendant just provides the means to do that. Given the ten times normal volume on Wednesday and recent frantic buying of anything and everything e-commerce related, we will be adding NM to our portfolio first thing in the morning on Friday. We are hoping that this stock won't be noticed until after the holiday weekend.