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Non-Tech : Doc Stone's Bierstube und Trading Room -- Ignore unavailable to you. Want to Upgrade?

To: M. Frank Greiffenstein who wrote (462)	11/29/1998 3:09:00 PM
From: M. Frank Greiffenstein	Read Replies (1) \| Respond to of 638

About NTPA... Here is a summary description of what NTPA does, coutrtesy of HErb Greenberg of TheStreet.com: Netopia (NTPA:Nasdaq). This dog? If you've never heard of the company, and haven't kept up on the news, that would be an appropriate reaction. Until last week the company was known as "the old Farallon," a Macintosh networking company that lost its spark with the demise of the Mac. But the new twist to the story that has last week the company sold Farallon, allowing it to become an Internet company. One of its units sells networking routers for very small businesses, but the big push is for its proprietary software that automatically sets up Web sites for small businesses. "People don't realize that we were doing $20 million in sales on the Internet side," says CEO Alan Lefkof. So, where does the iMac come into play? Lefkof, no dummy, decided to capitalize on the iMac hype by rolling out a consumer version of the "no assembly required" Web site for the iMac. Netopia makes money off the small-biz version by charging $20 per month to host the sites; it'll make it off the consumer version by selling advertising on the consumer sites. If the iMac version is a hit, the company plans to roll out a consumer version for PCs. The added kick: The Internet biz' gross margins are 70%, Lefkof says; Farallon's was 35%. DocStone