Cable as Broadband Provider Showcased
at 1998 Western Show; General Sessions
to Feature Gordon Crawford, Barry
Diller, Leo Hindery, Gerry Laybourne, &
Bob Wright
04:00 p.m Nov 27, 1998 Eastern
OAKLAND, Calif., Nov. 27 /PRNewswire/ -- The
California Cable Television Association (CCTA), host
of one of the country's largest cable and
telecommunications industry conventions, will highlight
cable's emerging role as a leading broadband provider
with Cable Clicks!, the theme for the upcoming 1998
Western Show, scheduled for December 1-4, to be
held at the Anaheim Convention Center, in Anaheim,
Calif.
From the rollout of cable modems to the launch of
digital video to the plans for IP telephony, The
Western Show will cover the range of the cable
industry's technological development, and how these
significant changes will impact marketing,
programming, operations, and regulation.
This year's attendance is on pace to be the largest
ever -- drawing from national and international
representation in the fields of cable, telephony,
satellite and computer.
"Some have likened what's happened in the last year
to cable as an epiphany," said C.J. Hirschfield, CCTA
Vice President of Industry Affairs. "We've seen new
levels of success in viewer appreciation, business
opportunities and technology. Whether it's the click of
a mouse or a remote, cable has strengthened its
connections with its customers and has become an
integral part of the telecommunications landscape."
The 1998 Western Show General Sessions will
include the following.
-- Tuesday, December 1 (3:30 p.m. to 5:00 p.m.) --
Kicking off The Western Show will be Jim
Louderback, Vice President & Editorial Director,
On-Air Personality, ZDTV moderating Cable Clicks!
- How Silicon Valley Sees Cable. The session will
include a discussion on the progress of the cable
industry featuring some of cable's new technology
partners: Scott Kurnit, President & CEO, The Mining
Co.; Avram C. Miller, Corporate Vice President,
Director, Business Development, Intel Corporation;
Guy L. "Bud" Tribble, Vice President, Architecture
and Technology, Consumer & Embedded, Sun
Microsystems; Mario Vecchi, Vice President,
Broadband Development, America Online; and Alan
Yates, Director of Digital Television Platform
Marketing Group, Consumer Products Division,
Microsoft.
-- Wednesday, December 2 (9:00 a.m. to 10.30
a.m.) -- CNBC Business Center Anchor Maria
Bartiromo will lead a discussion about where the
cable industry is headed and how consumers will be
affected by the changes that lie ahead. Her guests will
include: Gordon Crawford, Senior Vice President,
Capital Research and Management Company; Barry
Diller, Chairman & Chief Executive Officer, USA
Networks, Inc.; Leo J. Hindery, Jr., President,
Tele-Communications, Inc.; and Bob Wright,
President & Chief Executive Officer, NBC, Inc.
-- Thursday, December 3 (8:30 a.m. to 10:00 a.m.)
-- Ben Stein, author, actor and host of Comedy
Central's Win Ben Stein's Money, will moderate
Thursday's General Session, which will examine
technology's driving role in the communications and
entertainment industries. The session will feature:
Geraldine B. Laybourne, Chairman & CEO, Oxygen
Media; Dr. John C. Malone, Chairman & Chief
Executive Officer, Tele-Communications, Inc.; James
Robbins, President & CEO, Cox Communications,
Inc.; and Scott Sassa, President, NBC Entertainment.
In addition to the General Sessions, the convention
will feature more than 20 educational sessions and
peer workshops that examine key issues facing the
cable business today, including marketing,
programming, technology, finance, and human
resources.
The 1998 Western Show will also include the sixth
annual CableNET(R) exhibits a joint project of
CCTA and CableLabs and exclusive to the Western
Show. This year's theme, Plug and Play, will
demonstrate the interoperability efforts of the cable
industry, highlighted in a special living room and Small
Office/Home Office demonstration area and a retail
concept store. The exhibits will include multiple cable
modems, Internet telephony and video conferencing,
and digital entertainment services, running over the
hybrid fiber-coaxial cable system.
In addition, Friday, December 4 will again be
Educator Day at The Western Show, where over 350
teachers meet to explore and discuss the ways that
cable programming and technology can assist in
teaching students.
The CCTA is the cable industry's largest state cable
television association, representing more than 350
cable television companies and serving more than 6
million cable television customers.
More information on the 1998 Western Show can be
reached through CCTA at cct-assn.org.
SOURCE California Cable Television Association
Copyright 1998, PR Newswire |
