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Technology Stocks : Cyberian Outpost (Symbol: COOL) -- Ignore unavailable to you. Want to Upgrade?

To: Tim McGee who wrote (365)	12/2/1998 9:18:00 AM
From: LANDRUSH	Read Replies (2) \| Respond to of 1932

Tim, Apparently some of you don't understand marketing strategies. In the first ad by COOL they did not mention verbaly what the co. does. They did mention it in print at the end of the ad. The second, which I am sure you won't like either has a marching band out on a football field, the commentator asks what would happen if they released a pack of wild wolves. So they do. My point is in marketing you want people to remember your name, weather it is funny or stupid is irrelevant. I live in a small town in Oklahoma and we have the stupidest ads in the world, but I seem them run almost continually, which cost money. Where's the money coming from? I talked with a friend that works for the local TV station. He says the guy that is running these ads is making a killing based on name recognition alone. My point is after I saw these commercials, or should I say after I stopped laughing, I must have told a hundred people about it. That is exactly what they want. Also somone asked where the commercials ran. I saw the first one on CNBC at:2:30 cst (prime time). I guess what it boils down to is what is the market share avalible for COOL, I don't have that answer, but I do know of alot of greasey spoons that have better food than MC,s or Burger King etc. There is room for a lot more players. JMO LANDRUSH

To: Tim McGee who wrote (365)	12/2/1998 9:32:00 AM
From: Winter	Respond to of 1932

> I have compared many of COOL's prices to Buy.com and not once did COOL have a better price (even with the free shipping on some items). I agree. Further I find their site unfriendly to use. Compare it to my favorite - www.necx.com. Pretend you want to shop for a hard drive, with COOL you click on "storage" and after a long wait are confronted with the first 50 items of a 500 item list including many unrelated items (a numeric keypad is considered Storage ?!?) With Necx you work your way through a heirarchy in a logical, sensible fashion. The preview of Cool's new web site looks promising, I sure hope they've worked out these problems. As someone else has said, selling computer parts on the internet is a commodity business, margins are always going to be tight and many shoppers who choose to buy on the net are going to use price comparison engines to find the best deals. I see nothing compelling to make me think cool is going to be a big player in this arena. BTW, I am long COOL via WCAP so please don't take this a cheap shot from someone who is short!