To: Original Mad Dog who wrote (15791 ) 12/2/1998 5:08:00 PM From: HG Read Replies (1) | Respond to of 27307
MadDog....I'll repeat this again, you have an N somewhere there...its just waiting to be discovered ! And that's the one which wants to buy YHOO. You just keep pushing it away ! The book is Please Understand Me. I always had the YHOO connection in mind when I said people learn to live with what they have. Phones lines are erratic, but they do exist. Internet connexions may be erratic, may keep bouncing off, and that may bother you and me, but people there live with erratic supply of water and electricity. I doubt if 10 disconnections per hour would stop them. Most Indians are very value oriented, and if internet/YHOO provides value, I think there's a case. Indian advertsing will be lucrative from quantity rather than quality perspective. Do you have any idea how much a 20 second spot on AIR costs ? Or how much an 2 line advert on a national newspaper costs ? I believe it is prohibitive. The supply and demand takes over after that. So even though in $ terms the amount would be less, the premium of such a site would be enromous, to say the least. In a country where people stand in line for hours to buy cooking oil, imagine what service like Netgrocer would do. It would free people up to do other things. The problem with foriegn companies is that they have launched themselves in India without taking the cultural and economic considerations into account. By the time they changes their strategies it's often too late...for some of them anyway. I remember SAP closed within a year or so.... It will be tough to establish, I give you that, but the true potential of internet will be revealed when it hits Asia in a big way. PS : How successful has the exchange been so far ? I'm still long YHOO and you've still not bought.