Internet Fax Alert: How To Make Money in Fax Over IP... or: Why ISPs are Failing and What You Should Do To Profit
Business Editors
VORHEES, N.J.--(BUSINESS WIRE)--Dec. 8, 1998-- Just in time for
the holidays, a road map for successfully selling point to point and enhanced
fax services.
Market researchers agree, in the next decade, billions of dollars in fax
transmission revenue will shift from traditional carriers, CLECs and PTTs
worldwide to Next Generation Telcos, Internet Fax Service Bureaus and
ISPs.
"The problem is, these organizations have no experience selling fax, and
are therefore failing," explains Maury Kauffman, managing partner of The
Kauffman Group, an enhanced fax technology and services consulting firm.
According to IDC, this year's global bill for fax transmissions will be $83
billion, growing to $90 billion by the year 2000. "The world is sending more
and more faxes every year and the advent of email and the Internet has only
increased fax's growth," remarks Kauffman.
"Clearly, we are moving to a Fax Over IP world, initially for the cost
savings made available by tariff arbitrage and eventually, due to the
enhanced features and services FoIP permits."
The How To Make Money in Fax Over IP Report examines: 1) The
traditional enhanced fax service bureau industry and history; 2) The trend
toward Fax Over IP; 3) The current state of the Fax Over IP industry:
Who's Doing What With Whom; 4) What you need to understand, to do
and NOT to do, with emphasis on sales and marketing strategies and
techniques, to sell fax successfully and profitably.
Kauffman declares: "This report begins with the basics and history, so you
won't reinvent the wheel. It then drills all the way down to discuss what
users want and provides examples of successes and failures. Concise and
to-the-point, gleamed from my eight years of experience of personally selling
and advising on selling fax services."
Not a market research report: "You will NOT find any numbers or
projections," demanded Kauffman, "I'm writing this report specifically to
teach how and what to do and, more specifically, what NOT to do. I'm tired
of seeing companies fail at selling fax, it's retarding the entire global fax
industry."
The Kauffman Group's consulting fax services clients include: AT&T,
FaxSav, IBM, Premiere Technologies/Xpedite Systems, Sprint and
USWest.
Some of the companies highlighted in the How To Make Money in Fax
Over IP or: Why ISPs are Failing and What You Should Do To Profit
Report include: AT&T (NYSE:T), Bell Atlantic (NYSE:BEL), Brooktrout
Technology (NASDAQ:BRKT), Castelle (NASDAQ:CSTL),
CommercePath (NASDAQ:AVTC), Concentric (NASDAQ:CNCX),
Dialogic Corp (NASDAQ:DLGC), DotComFax, Fax2Net, FaxBack,
FaxNet, FaxSav Inc. (NASDAQ:FAXX), GraphNet, GRIC, GTE,
Interfax, Intergram, International Telcom Ltd, Internet Magic, JFax.com,
Link2It, MCI WorldCom (NASDAQ:WCOM), Natural MicroSystems
(NASDAQ:NMSS), NetCentric, ICG Netcom (NASDAQ:ICGX),
NetXchange, NKO, Omtool Ltd. (NASDAQ:OMTL), Open Port
Technology, Optus Software, Panasonic, PSINet (NASDAQ:PSIX),
RightFAX (NASDAQ:AVTC), Unifi Communications, US West
(NYSE:USW), UUNet (NASDAQ:WCOM), Voice & Data Systems,
Xpedite Systems (NASDAQ:PTEK).
The How To Make Money in Fax Over IP Report will save ISPs, Next
Generation Telcos, Internet Fax Service Bureaus and Fax Server
Manufacturers countless hours on their learning curve. Senior management
and sales and marketing executives will use this Report as a blueprint to
profitability.
Any organization hoping to profit from the coming billion dollar shift in fax
transmissions should begin here.
How To Make Money in Fax Over IP or Why ISPs are Failing and
What You Should Do To Profit is pre-published priced at US $2,495 or
($2,995 after Jan. 15, 1999.) As an added bonus, all paid orders received
by Jan. 15, 1999 will receive an autographed copy of Maury Kauffman's
second book Internet and Computer Based Faxing.
The Bible of the global fax industry, Internet and Computer Based
Faxing, The Complete Guide to Understanding and Building IP and G3 Fax
Applications is 460 pages, including 38 chapters, a glossary, and index.
To order The How To Make Money in Fax Over IP Report and receive
your free, autographed book, go to: kauffmangroup.com for an
Order Form or for more information: Report@KauffmanGroup.com
Founded in 1990, The Kauffman Group Inc.
kauffmangroup.com is an enhanced fax technology and
services analysis and consulting firm. Respected worldwide as an authority
on fax, managing partner, Maury Kauffman's second book: Internet and
Computer Based Faxing is now available.
Kauffman is the Life in the Fax Lane columnist for Computer Telephony
magazine and has written for over 30 other publications. A perennial
speaker at technology and communications conferences on three continents,
Kauffman has been a featured speaker at, VON (Voice on the Net),
ISPCon, NetWorld+Interop, Computer Telephony Expo, Internet World
US & UK, Fax On the Net, FaxDirections, FaxWorld and FaxAsia.
His clients include: AT&T, AVT/RightFAX, Brooktrout, Dialogic,
FaxSav, IBM, Ibex Technologies, Premiere Technologies/Xpedite Systems,
Sprint, US West and nearly a dozen of the fax industry's most recognizable
companies.
Maury Kauffman can be reached at: 609/651-1651, Fax: 609/651-1652
or maury@kauffmangroup.com or contact Virginia Simon, PMI at:
610/270-0172 |
