To: stock bull who wrote (83796 ) 12/5/1998 7:34:00 AM From: Sig Respond to of 176387
Re Dell price cuts: <<<Comments appreciated. Is this a good move for Dell and especially the stock's price?>>> Here are price cuts of only two months in 1996. Since then the stock has split 4 times and gone up in price by 15X Today I do not ask why the prices were cut, just accept it as a very positive thing to do. ( These are from www.dell.com under investor relations,'press releases- 1996' AUSTIN, Texas, Oct., 29, 1996 -- Dell Computer Corporation (Nasdaq: DELL), the world's leading direct marketer of computer systems, today announced that it has cut prices by up to 12 percent in the U.S. across its line of network-ready Dell® OptiPlex® corporate desktop PCs. This move marks the second price cut in as many months on Dell's OptiPlex PCs. Dell cut prices last month by up to 16 percent on certain models of the Dell OptiPlex line and prices on some OptiPlex systems have droppedas much as 56 percent since January. Today's reductions are effective immediately in the U.S. with the biggest cuts on systems with 200 megahertz (MHz) Pentium® processors. Dell's OptiPlex PCs are designed for use in complex network environments by business, government and education customers. These customers account for more than 90 percent of Dell's sales. This is the fifth price cut announcement this year on OptiPlex PCs, placing certain Dell systems up to 34 percent less than comparable systems offered by Dell's major competitors. AUSTIN, Texas Sept. 18, 1996 -- Proving once again that great performance and reliability needn't carry a premium price, Dell Computer Corp. (Nasdaq:DELL), the world's leading direct marketer of computer systems, today announced price cuts in the U.S. of 22 percent to 41 percent across its entire line of Pentium®-based PowerEdge® network servers. The move is the latest in a series of price cuts this year that have catapulted Dell's server sales. Servers achieved the highest percentage rate of unit growth of any Dell product line in the second quarter of this year, growing 115 percent over the same period last year and 57 percent from the previous quarter. "Today's move underscores Dell's position as the driving force in bringing server prices into the mainstream," said Kevin Rollins, senior vice president and general manager, Dell Americas. Dell's actions are the result of the company's ability to quickly pass on to customers the lower costs of components such as memory and processors. Prices have been reduced on all current Pentium-based PowerEdge systems, including SP, XE and XL models. AUSTIN, Texas, Sept. 11, 1996 -- Dell Computer Corporation (Nasdaq: DELL), the world's leading direct marketer of computer systems, today announced that it has cut prices again on its line of network-ready Dell® OptiPlex® corporate desktop PCs. Today's reductions of up to 16 percent are based on component cost savings and are effective immediately, with the biggest cuts placed on configurations that are ideal for running Microsoft® Windows 95 and Windows NT® Workstation 4.0. Many of these systems now are priced up to 34 percent less than comparable systems offered by Dell's major competitors. This is the fourth price cut announcement this year on OptiPlex PCs, with prices on some systems having dropped as much as 50 percent since January. Last month Dell announced that it was the first PC manufacturer to begin shipping Microsoft Windows NT Workstation 4.0 factory installed on its line of OptiPlex GXpro PCs based on Intel's Pentium Pro processors. Dell plans to offer the operating system in October on OptiPlex PCs based on Intel's Pentium® processors.