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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: IceShark who wrote (29136)	12/6/1998 11:00:00 PM
From: Glenn D. Rudolph	Read Replies (1) \| Respond to of 164684

This is certainly true. And as far as the net advertising awareness goes, I have seen over a dozen barnsandnobel.com ads on the mainstream TV shows this weekend and not a single amazon commercial. I noticed this too. B&N has admitted in the past that they got dragged into this net BS by their heals 'cause they knew it was a loser as a business. But now that they are into this trading stamp game they and their partners will keep amazon unprofitable and let it bleed to death. All B&N really has to do is break even on net books to accomplish this. Same goes for all the other lines amazon can try out like toys, drugs, sex, etc. -g- You do have the point here. BKS has stated this is not a profitable way to do business. They just could not let AMZN not have competition. BGP is hardly making an effort for the same reason. I just cannot see how AMZN will ever turn a profit. I can see them doing a secondary next year to raise more cash. Glenn

To: IceShark who wrote (29136)	12/6/1998 11:34:00 PM
From: H James Morris	Read Replies (2) \| Respond to of 164684

Ice,< I believe you will find mainstreams knows the name Barnes and Noble better> Not if you believe business week. Even after Barnes & Noble went online, it was slower to take advantage of the Net's ability to customize its site to each shopper. That allowed Amazon to use its appealing customer experience as a branding tool far more powerful than conventional advertising. And Barnes & Noble? Despite its well-known name and huge online marketing campaign, only 37% of Internet users recognized the brand without prompting, vs. 50% that knew Amazon, according to Intelliquest Information Group.

To: IceShark who wrote (29136)	12/7/1998 1:32:00 AM
From: Jay k.	Read Replies (2) \| Respond to of 164684

This is certainly true. And as far as the net advertising awareness goes, I have seen over a dozen barnsandnobel.com ads on the mainstream TV shows this weekend and not a single amazon commercial. This only happened recently! I saw 5-10 commercials from AMZN about 1 month ago, I haven't seen them recently only BKS commercials. Maybe AMZN doesn't need to advertise since they get so much public awareness from CNBC & CNN every nite about the stock price and the internet segment always mention AMZN for some reason. B/regards