To: The Philosopher who wrote (8021 ) 12/9/1998 1:26:00 PM From: SIer formerly known as Joe B. Respond to of 62549
Online Breast Surgery To Be Shown Live On Internet Wednesday December 9 11:51 AM ET dailynews.yahoo.com By Nicole Volpe SEATTLE (Reuters) - Surgeons plan to perform a breast lift and insert implants on a 31-year-old mother in a live operation broadcast over the Internet Wednesday. The event, scheduled for Wednesday at 7:30 p.m. PST is the latest to be staged by Internet Entertainment Group Inc., a Seattle-based company best known for Sexquotes (sexquotes.com), a Web site mixing pornography and stock information. The procedure, called a mastopexy, is the latest in a series of cosmetic surgeries performed live at SurgeryOnline (surgeryonline.com), which allows viewers to see a range of medical procedures and related advertising. The site has already broadcast ear-pinnings, brow lifts, liposuction and rhinoplasty, a nose job. A penis enlargement is scheduled to be broadcast in two weeks, just in time for the holidays. The name of the breast lift recipient is being withheld at her request, although she will be on display in front of an expected audience of tens of thousands of medical voyeurs, EIG said. ''It will be fairly gory,'' Seth Warshavsky, the founder and president of IEG, said about the breast lift. He said he expects doctors, those considering cosmetic surgery and others with simply a morbid fascination to view the procedure. The woman, he said, wanted the surgery to restore her shape after childbirth. Warshavsky said advertisements for plastic surgeons and related products will give his profits a lift as well. Advertisers will include breast implant-maker Dow Chemical Co. (NYSE:DOW - news) and pharmaceuticals company Pfizer Inc. (NYSE:PFE - news) Previous online surgeries have attracted as many as 70,000 viewers for each procedure, he said. Onlinesurgery.com is the latest site launched by Warshavsky, who started phone sex line company after he left home when he was 17 years old. He tapped out his credit cards, and his mother did not know, he said. Internet Entertainment Group was founded in 1994 with its first Web site, an online sex club, in 1996. Warshavsky, now 25, said he is planning an initial public stock offering in the spring. The company is expected to generate $20 million in revenues this year, up from $7 million in 1997, he said. In 1999 Warshavsky sees $50 million in revenues and further diversification. ''I want to be the Viacom of new media,'' he said.