To: Kerm Yerman who wrote (14264 ) 12/14/1998 9:09:00 AM From: Kerm Yerman Read Replies (1) | Respond to of 15196
IN THE NEWS / Anti-Propane-Merger Case Has Holes Monday, December 14, 1998 Globe & Mail Calgary -- In its bid to block the merger of Superior Propane and ICG Propane,one of the biggest pieces of artillery in the federal Competition Bureau's arsenal has been the sheer size of the combined entity's propane market share. After all, the company would have more than 70 per cent of the market for propane in Canada, and that couldn't possibly be right. Right? Unfortunately for the bureau, it's not that simple. And while the bureau proceeds with its case before the Competition Tribunal, that body already has provided a glimpse of its thoughts by turning down the bureau's request for an injunction to halt the merger. In its decision, the tribunal makes it clear there are some sizable holes in the bureau's case. Under the Competition Act, the burden of proof required in order to find that a merger is "reasonably likely to prevent or lessen competition substantially requires the tribunal to embark upon a consideration, at least to some extent, of the merits of [the bureau's] position," Mr. Justice Marshall Rothstein said in his decision. Although the fact that Superior would have 70 to 100 per cent of the propane market in some regions is important information, the presiding judge wrote that under the section of the act the bureau used, "significant concentration or market share . . . cannot be the sole basis for a finding that a proposed merger is likely to prevent or lessen competition." Judge Rothstein said it is crucial to determine what market the company's products really compete in. Although the bureau argued that supply and delivery of propane was the relevant market, the judge said "the tribunal cannot merely assume that the director's market definition is the correct one. This must be established in the evidence." One of the central questions, the judge said, relates to "substitutability" -- in other words, whether the product competes with other products. The tribunal accepted evidence from Superior that propane demand in most industry segments has dropped 30 per cent since 1980. If demand has decreased that much, the obvious implication is all those customers have switched to some other fuel. The tribunal accepted the evidence of Superior executives that propane use suffers dramatically whenever natural gas becomes available in an area, since appliances "can be adapted for natural gas use with a few, very minor, adjustments." One significant gap in the bureau's argument, the judge said, is the fact that it "has provided no evidence . . . that propane pricing [is] independent of the pricing of other fuel sources. There is no such evidence. On the contrary, there is evidence from the respondents that pricing practices are governed by alternative fuel cost comparisons." The bureau also made much of the fact that two-thirds of those who responded to a survey about the merger were "concerned" about it, but the judge said the bureau sent out more than 7,500 surveys but received 705 responses. Judge Rothstein said he could not presume that "the 10 per cent who responded were indicative of the 90 per cent who did not." Another key piece of the bureau's argument was that propane companies such as Superior and ICG sign their customers to long-term contracts that make it difficult for them to switch to other energy sources. But instead of finding that this was evidence of anti-competitive behaviour, the tribunal judge wrote that he was inclined to think just the opposite. If these contracts "were intended to offer favourable prices to customers in consideration for a long-term commitment to use propane, I do not think that is an indication propane is in a market by itself," he wrote. "On the contrary, the contracts may indicate that propane is highly competitive with other energy sources and the contracts are intended as a competitive tool." The judge also mentioned a letter written to Superior Propane by a bureau staff member in 1993, in which the bureau said it was not opposed to a merger with another propane company. "There is evidence that [the bureau] . . . was of the view that there was competition as between propane and gasoline and natural gas [and] that the industry had relatively low entry barriers." So far, the bureau "has not indicated what has changed." In conclusion, Judge Rothstein said: "On the basis of substitutability . . . propane appears to have a market share of approximately 2 per cent in the energy market. I therefore must conclude that a high market share within the propane industry itself does not imply that the proposed merger is reasonably likely to prevent or lessen competition substantially." In effect, he accepted the arguments of Superior in every instance. The bureau has said that it was not prepared for the higher burden of proof required by the section of the act it chose to file under, since this is the first time it has used that section, and says it has plenty of proof for the claims dismissed by the tribunal judge. It had better, because so far its case is full of holes.