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Technology Stocks : OBJECT DESIGN Inc.: Bargain of the year!! -- Ignore unavailable to you. Want to Upgrade?

To: Joe Pic who wrote (2626)	12/15/1998 4:32:00 AM
From: GUSTAVE JAEGER	Respond to of 3194

ObjectStore-powered ARIA awarded: Andromedia's ARIA® Wins the 1998 C\|Net Builder.Com Product Award for Best Traffic Analysis Tool SAN FRANCISCO - December 14, 1998 - Andromedia, Inc., the leading supplier of e-Marketing solutions for e-Commerce, today announced that ARIA®, the company's pace setting web site activity analysis solution, has won The 1998 CNET Builder.com Product Award for Best Traffic Analysis Tool. CNET Builder.com (http://www.builder.com/), the Internet's central source for product reviews and industry news for the web builder community including designers, developers, and producers, poured over hundreds of web building products to come up with the year's best in 16 key categories, from HTML authoring tools to e-commerce solutions. The award honors the 'best of the best' software that made web builders' jobs easier as well as their sites better in 1998. In making the announcement, CNET praised ARIA; by stating, "Earlier this year, we called Andromedia's ARIA the most complex and robust traffic analysis tool on the market. Since then, Andromedia has merged with personalization expert LikeMinds to create an even more complete solution. Automated data collection and real-time reports from this high-end traffic analysis package help big-time Web operations optimize e-commerce efforts, improve advertising and content management, measure business objectives, and justify resources. In addition, instant, precise tracking is one of the web's most important competitive advantages. If you're not carefully watching how people use your site, you're not taking full advantage of the web's power." "We are extremely pleased to receive this award from CNET, the worldwide leader in technology news and information on the Web," says Steve Kanzler, Andromedia Vice President of Marketing. "Web site activity analysis is vital for companies to survive and compete on the web. ARIA's sophisticated real-time analysis turns raw data about user activity on the web site into the valuable information marketers need to maximize profits on their sites." About ARIA ARIA is essential in helping marketing professionals determine and measure the success of online marketing programs -- whether their objective is to measure the effectiveness of web content, track web ad performance, or determine the overall site ROI. ARIA provides the most scalable and flexible solution, and saves corporate IT groups hundreds of thousands of dollars annually in the web activity analysis process. In combination with Andromedia's LikeMinds personalization software, ARIA provides a complete marketing intelligence platform for powering interactive marketing applications such as up-selling with real-time product recommendations. In addition, ARIA readily integrates with leading third-party ad server and content management applications to enable dynamic delivery of personalized web content. About Andromedia Founded in 1995, San Francisco-based Andromedia (http://www.andromedia.com) is the leading supplier of e-marketing solutions for e-commerce. Andromedia's ARIA is the leading real-time web site activity analysis solutions for the enterprise. The company's LikeMinds personalization technology analyzes customer behavior in real-time and enables marketers to efficiently and accurately personalize customer interactions on their web sites making it possible for e-commerce sites to execute one-to-one marketing on a mass marketing scale. Major customers include Cyberian Outpost, Intuit, Sun Microsystems, 3Com, The Boston Herald, iVillage, Sony Corporation, Computer Associates, Audi, U.S. Postal Service, Levi Strauss & Co., Columbia House, West Coast Entertainment, Cinemax, and Home Box Office. The total outside investment in Andromedia to date is $15.7 million. Financial backers include Travelers Insurance, UBS Capital, JK&B Capital, Westbury Capital Partners, Sippl Macdonald Ventures, SOFTBANK Holdings, Draper International, and Platinum Ventures. Strategic partners include Sun Microsystems, Hewlett-Packard, Computer Associates, EarthLink Network, BroadVision, Engage Technology, Allaire, Vignette, Interwoven, and NetGravity.

To: Joe Pic who wrote (2626)	12/15/1998 1:53:00 PM
From: hasbeen101	Read Replies (1) \| Respond to of 3194

If ODIS is a niche, at least right now, that may be the best, if not only, way to proceed. Gustave's Excelon post shows that the company itself now says that they think ODBMS is and will remain a niche market. I wonder if Commputer Associates' Charles Wang still believes that Jasmine will be doing 1.5 billion of revenues 5 years from now? Supposing that we accept this "niche" positioning as the best achievable outcome, there are still two questions in my mind: 1. Is the niche really so tiny that the company can't grow it any faster (in percentage trems) than Oracle is growing its overall sales? Wouldn't it be possible to at least expand the niche a bit by stealing 4% of Oracle's annual sales increase? 2. Why do I keep encountering major companies that do OO development but who incur enormous costs connecting their OO software to RDBMS? Does the "niche" argument go so far as to accept that these people are never likely to switch over? Despite the established 50% saving in software development costs and the response time improvement of 1 or 2 orders of magnitude?