To: Larry Brubaker who wrote (6093 ) 12/18/1998 11:57:00 PM From: Jay Lowe Respond to of 27311
Larry, 30M shares ... got it ... I'll ramp the shares a bit, too. 20% share ... I think that works ... remember, that's only 20% of the total penetration of LiPoly into each segment ... for example, what I'm saying in 1999 is that 5% of laptops shipped will go with LiPoly (750,000) of which 20% will be VLNC-supplied. VLNC revenue is 5% * 20% * units * margin * price. What's you take on the 20%? Do you think VLNC will not be 1 of at most 5 vendors dividing the market in 99? Do you see others with more capacity or better relationships? I think 20% makes sense because: - VLNC is shooting to produce in 1999 ... most of the others are 12 months later or more. I see VLNC with 2-3 possible competitors in 99 ... ULBI and TDI (?). - If VLNC can't hold a 20% share in 99, then they sink in the long-term, I think, as the big boys come online in Asia. - If VLNC can hold share early, they stand a good chance to keep a significant share, I think, since fewer competitors would enter. - VLNC has the largest estimated capacity, and is likely to ship a lot of cells (if they ship any cells at all). Counter-argument here is that others may ramp faster (Sony?) in order to establish share, but those competitors I see most able to ramp fast (again, Sony) have the least incentive to rush, since they have captive channels anyway. - I think it is more likely that VLNC starts with a large share in 99 (relatively few cells too) and gradually loses share over time ... down to maybe 8-10% ... that would be governed strictly by production economics I would guess, yes? I like the idea of collaborating on a model ... we all get to plug in our favorite numbers ... and it might tend to clarify some of the discussion about assumptions ... common language, eh?