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Strategies & Market Trends : Shorting stocks: Broken stocks - Analysis -- Ignore unavailable to you. Want to Upgrade?

To: Dale Baker who wrote (2061)	12/23/1998 7:15:00 AM
From: Q.	Read Replies (2) \| Respond to of 2506

ENML was down to 14 M working capital in Sept., which the 10Q said would last them through mid 99. I think that estimate is about right considering they were burning about 6 M per quarter in operations. The 10Q also said that operating losses will continue at least through 99. So they got their cash 6 mos. before they ran out, which I think was reasonable planning on their part. (As before, though, I think they were crazy to launch an expensive marketing campaign before they got ADA approval for their product and approval to make broader claims of efficacy than other toothpastes can claim.) Having moved back to the U.S. a few days ago, I finally bought my first tube of the dentrifice. I think that the way the tube squirts out two different streams of paste, which don't join together well on the tube, is something that might look weird to a lot of consumers. If I go back to WalMart, I think I would want to check out shelf space to see how it compares with Rembrandt. I remember Fox saying that if they got a market share comparable to Rembrandt that they would be in good shape. Right now they don't seem to have much market share, having only $5 M revenue last quarter, despite $11 M of marketing expenses.