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Technology Stocks : OnSale Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Jim Duffett who wrote (2860)	12/27/1998 12:12:00 PM
From: sam	Respond to of 4903

Companies have different strategies for dealing with the analyst community. Look at ZD three weeks ago. One officer told Bloomberg ad revenues were great. Within 48 hours, the company quickly put a kabosh on the "rumor." Stock jumped from 10 to 13 1/2, then fell back to 11. It's very important for these newer companies to develop a reputation for beating analyst expectations. Actually, its more important than letting the street get it right. Does this mean that ONSL will blow away estimates? I couldn't tell you. But I wouldn't get to nervous about the fact that ONSL was not encouraging analysts to change their forecasts. Just my opinion. The anecdotal evidence of a strong Christmas etailing season for ONSL remains strong -- in my opinion.