To: sam who wrote (2914 ) 12/29/1998 12:13:00 PM From: PAL Read Replies (2) | Respond to of 4903
Sam: good analysis! ONSL is suffering from growing up pain. Let us see the many factors that are hampering the stock appreciation: 1. UBID, EBAY have strong sponsors from brokerage firms. UBID by Merrill Lynch, and EBAY by Goldman Sachs. Who sponsors ONSL, and why is it quiet? Don't they think there more underwriting business from ONSL? 2. UBID float is very thin, although Wall Street should remember that 5 months from now MALL will distributes UBID shares that it currently owns, hence the float will appreciable larger. 3. ONSL does not have the cloud of large retailers to negotiate better prices with manufacturers. Example: Panasonic VCR PV-8451, ONSL has a quick buy at $179 plus tax & shipping. You can get that for the same price at large department stores with no shipping cost and ease of return in case you need to In addition Shipping cost at ONSL is a rip-off . People realize that. So buying from ONSL is not any cheaper than buying from a store unless you buy discontinued model or refurshed product. All the advantages of ONSL for having low overhead (no huge real estate/store cost) are offset by lack of purchasing power. 4. UBID has less to offer than ONSL, but the stock is 2 1/2 times higher than ONSL. UBID is essentially a copycat of ONSL. The difference is sponsorship, and float. While ONSL is being attcked from left and right, UBID is left unscatched because WS stillhas not figured out the company. 5. ONSL should reduce shipping cost, and don't make that the big profit center. People are not stupid. They do shop around. Once they feel cheated, they stop becoming repeat customer. 6. We all wait for BtoB auction. Do not buy ONSL by counting the announcement of BtoB will lift the stock to triple digits. Awaiting for a news is not the best course for buying the stock. Hope that ONSL management will look back to why the stock is a laggard: DOT goes up, ONSL comes down. DOT comes down, ONSL follows. That is not the way the company like to see. Paul