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Technology Stocks : All About Sun Microsystems -- Ignore unavailable to you. Want to Upgrade?

To: sakura who wrote (12975)	12/31/1998 8:12:00 AM
From: John Carragher	Read Replies (2) \| Respond to of 64865

tech section wsj 12/31 Spin City Road Map: When Sun Microsystems Inc. recently unveiled a new version of its Solaris operating system, the company's public-relations staff drew up an internal memo that listed major business publications -- and how Sun would like to see each outlet cover the story. The list shows that the big workstation company certainly was ambitious. The angle for Business Week, for example, was: "Sun stakes claim in Internet everywhere." That wasn't to be confused with the pitch for the Financial Times: "Sun stakes claim to enterprise sweet spot." Forbes magazine was supposed to tell how "Sun pulls away from NT." The New York Times's angle was to be "Why Solaris is the [operating system] of choice for the Fortune 500." The Wall Street Journal's article was supposed to show how "Sun fortifies leadership position with software offering." The list suggested that both the Associated Press and Reuters were spin-resistant, as neither of them were pitched a specific story angle, but were instead expected to write "straight news." That, by the way, is how nearly all the outlets ended up covering the story. Sun officials were unavailable for comment during the holidays.