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To: Susie924 who wrote (13873)1/3/1999 2:43:00 PM
From: Andrew H  Respond to of 44908
 
>>selling one to grandma and grandpa might not generate much revenue.<<

Susie, nice to have another voice of BR experience on the thread. You are right that grandma and grandpa might not buy a huge number of CDs. However, remember that the average profit per CD sold is only $1, while in this case the average profit per card sold is $5. So while grandma and grandpa may not help generate a lot of revenues, they could certainly help generate significant profits.

I agree the college market is an excellent target. I have never seen advertising in college admissions packets, have you? If so it is a good idea.



To: Susie924 who wrote (13873)1/3/1999 4:01:00 PM
From: REW  Read Replies (1) | Respond to of 44908
 
Susie,

It may not sound like much individually but if every kid sells a card to his grandparent then CCI just got 900,000 cards. If every grandparent then buys only 1 CD/month for their grandkid and themselves and friends we get at least 10 million CDs. That is over 14 million dollars to CCI.


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