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To: I. N. Vester who wrote (6882)1/8/1999
From: add  Read Replies (3) | Respond to of 27311
 
Recent article from the darnell web site(below). If Sony and Sanyo starts producing do you think Valence has a chance ?

Updated:December 14th, 1998 Next Update:January 4, 1999

What's the Buzz About Batteries?

In the media world of computers, telecommunications and broadband
convergence, power supplies are not very sexy. Television and
newspaper reporters are seldom knocking down doors to interview a
dc/dc converter manufacturer. So imagine my surprise at being called
recently by all sorts of publications, including the New York Times, to
be interviewed about... lithium-polymer batteries.

The Darnell Group gets called a lot about the power supply industry,
but seldom is there a steady stream of calls about one single power
supply. Lithium-polymer has grabbed the media's attention, probably
because of Sony's and Sanyo's announcements that they will begin
commercial production of these batteries next year. Suddenly
entrepreneurs are interested in investing in it. Trade magazines are
asking if it's all hype. Newspapers have never heard of it and want a
primer for their readers. When a technology - even a normally
low-profile power supply - catches the attention of the masses, it will
be pushed onto the media stage.

As a service to those groups who haven't called me yet, I'm going to
provide this "cyberbrief" on lithium-polymer batteries. Everyone
always asks the same questions, and it seems an expedient way to
address the need to know. It'll also minimize the chance that I'll be
misquoted.

(1) Who are the major players in the market? There's no question that
Sony and Sanyo have brought attention to these batteries that were
formerly relegated to the R&D lab. Companies like Lithium
Technology, Ultralife and Valence Technology have been trying for
years to "introduce" commercial production of lithium-polymer
batteries without success. Sony and Sanyo have the money, resources
and production processes to make Li-polymer a reality. But will they
actually do it? That remains to be seen. Ultralife just entered a $40M
venture with a large Taiwanese firm to produce Ultralife's advanced
solid polymer rechargeable batteries in Taiwan, so the wheels have
started to turn.

(2) What applications will drive the market? At this point, laptop
computers and cellular phones have the best shot at sparking demand
for Li-polymer. Laptops because they're already a higher-priced item
using lithium-ion batteries, which will help absorb the initially high costs
of the Li-polymer batteries; cellular phones because they're a
fast-growing market that can take advantage of Li-polymer's flexible
form factor. On the horizon? Digital cameras. As a side note, I've
heard that two of the major power tool manufacturers are designing
their next-generation products with nickel-metal hydride batteries in
mind. This is a move away from nickel-cadmium, which has thus far
dominated that market segment. Li-polymer for power tools is
probably a stretch, though, since it has the lowest power density of
any of the rechargeables.

(3) What makes Li-polymer so great? Everyone I've talked to seems
to think that Li-polymer's flexible form factor is its only advantage
over lithium-ion batteries. This is one of its big claims to fame, but
there's more than that. Safety during recharging is a big issue with
Li-ion, and Li-polymer (at least in tests so far) appears to be way
ahead of the game in this respect. Also, the flexible form factor means
that Li-polymer can be manufactured in smaller sizes, giving it higher
energy density and making it lighter-weight.

(4) Okay, something must be wrong with it - what will keep people
from buying it? As with everything, cost will be a big factor. The
Darnell Group is updating its Worldwide Battery Pack Market
Forecast, and this will be the first time we include Li-polymer in our
forecasts. Up until now, it's been an emerging technology, but we do
see commercialization on the horizon. As with any new technology,
however, it will take a while for production costs to come down and
demand to go up enough to make Li-polymer competitive with Li-ion.
If you have an expensive product to begin with, the high cost of a new
battery technology can sometimes be absorbed. But with cell phones,
which are declining in price, that extra cost may not be worth it. Don't
forget that most cell phones still have Ni-cd batteries in them. That's a
big jump to Li-polymer.

(5) What about alternative technologies? Energizer said rechargeables
will decline; Duracell has these new zinc-air batteries; etc. etc. The
one thing I can positively say is that companies have a lot of
self-interest. If your main business is primary batteries, you're going to
interpret the market in a way that downplays secondary batteries and
emphasizes new technologies that compete with lithium, such as
primary Zn-air batteries. Zn-air can be made rechargeable, but most
commercial Zn-air is primary.

I doubt all this will get me a spot on "60 Minutes." Li-polymer batteries
just don't strike me as the "next big thing" of the battery world. They
are simply a variation of an existing technology. But that's the
difference between a technology craze and something truly
revolutionary: the real breakthroughs seldom receive media attention.
And I don't know if that's good or bad for Li-polymer batteries.

We would like to hear your comments on the topics discussed in this
column. Please email them to Linnea Brush at linnea@darnell.com
We welcome the opportunity to publish opposing opinions. Please
email Jeff Shepard at jshepard@darnell.com



To: I. N. Vester who wrote (6882)1/8/1999 4:30:00 PM
From: add  Read Replies (2) | Respond to of 27311
 
I agree that the market is large enough for a number of players. However, the later the contract comes in the more likely that Valence will not be the BIG winner. If the had produced viable batteries a year ago, they would have had a monopoly. Can you imagine the amount of loot !!!

Now, it seems like that won't be happening. Valence may share the market with a few others. That's very profitable for us also. If by the end of the year no contract is announced, Valence will not survive or the current stockholders will get massively diluted.

So each day a contract does not come in, is a day that the shareholders are losing some value. It is very important at this stage that someone bring a product to market first or soon after the first announcement.