Israel's Largest Cable TV Operator Selects MoreCom's Internet TV System to Fulfill Its Digital Network Vision 01/13/99 PR Newswire (Copyright (c) 1999, PR Newswire) Golden Channels to Deploy MoreCom's End-to-End Solution to Deliver Converged
Broadband Internet and Digital Television Services
HORSHAM, Pa., Jan. 13 /PRNewswire/ -- Golden Channels, the largest cable television operator in Israel, has chosen MoreCom's end-to-end software solution to deliver broadband Internet services along with digital television programming to its 420,000 subscribers throughout Israel. The deployment of MoreCom's system is part of Golden Channels' strategy to upgrade its nationwide network to provide subscribers with the most advanced information and entertainment services available.
The agreement announced today between Golden Channels and MoreCom outlines the terms for delivery of MoreCom software products and applications. More importantly, it also establishes a strategic partnership between the two companies to aggregate broadband Internet content and create a "broadband portal" for Golden Channels' subscribers.
In the initial deployment of digital video services, set to begin in early 1999, Golden Channels will focus on providing more channels and higher video quality to subscribers through a Hybrid Fiber Coax (HFC) network. As the upgrade of the network progresses to full two-way support, new broadband Internet services, such as MoreCast(SM) Webcasting, MoreVideo(SM) streaming video, MoreWeb(SM) high-speed Internet access, and MoreMail(SM) Web-based Email, will be deployed using MoreCom's client and server technology. These services will enable the introduction of new interactive applications including Web-based video-on-demand (VOD), server-based electronic program guides (EPG), interactive advertising, enhanced television, and e-commerce.
"Our goal is to develop the most advanced and capable cable television network in the world so we can provide our subscribers with the broadest selection of interactive video and data services," said Moshe Ronen, president of Golden Channels. "With this goal in mind, deploying the industry's best broadband Internet over digital cable TV system is an absolute must, and MoreCom's solution is the clear leader."
"MoreCom was delighted to be selected by Golden Channels for this project," said Ami Miron, CEO and president of MoreCom, Inc. "Their commitment to providing world class information and entertainment services shows a pioneering vision that is a perfect match for our technology. We look forward to working with Golden Channels to develop a truly state-of-the-art system to deliver the kind of video-rich, entertainment-focused broadband Internet services that U.S. and international cable operators have been talking about for some time."
MoreCom will install MoreCom server products (MoreCaster(TM), MoreAccess(TM), MoreMedia(TM), and MoreManage(TM)) and integrate them into Golden Channels' digital video headend, conditional access system, and subscriber management system. In addition, MoreCom will work with various digital set-top box vendors selected by Golden Channels to integrate downloadable client application software (MoreClient(TM)).
MoreCom's flexible and scalable system architecture will enable Golden Channels to customize their deployment strategy to achieve optimal return on investment. They will deploy MoreCom services in multiple phases as their upgrade progresses, beginning with the MoreCast Webcasting service to support applications such as delivery of pushed Internet content and a server-based EPG even before the network upgrade to two-way operations is complete. Two-way interactive services, such as Web-based video-on-demand (VOD) and high-speed Internet access, will be offered in the later phases of service deployment.
In addition to providing the broadband Internet technology, MoreCom has agreed to partner with Golden Channels to aggregate content for the video-rich broadband Internet services that the new technology will enable. Together, MoreCom and Golden Channels will develop and deliver the MoreCom Channel; a portal to Internet-based content and Web pages enhanced with MoreCom technology.
"After a rigorous competition, the MoreCom system was chosen for the advanced services it provides and the flexibility its design offers in terms of deployment and future adaptability," explained Amos Kohn, vice president of engineering and technology at Golden Channels.
"Because MoreCom's standards-based architecture supports DVB (Digital Video Broadcast), MPEG -2, and Internet standards such as HTML and IP, Golden Channels can deploy powerful broadband Internet services very easily," said Dr. Weidong Mao, MoreCom's vice president and chief technical officer. "They can tap into the vast amount of existing Internet content to give our customers what they want immediately without having reformat content."
About Golden Channels
Golden Channels commenced operations in 1989 and is Israel's largest cable television operator. They currently broadcast 48 television channels and more than 30 radio channels. The company's franchise areas include the capital city of Jerusalem, major cities in the densely populated Tel-Aviv metropolitan area, and towns and settlements in the north and south of Israel. Golden Channels' network passes more than 630,000 homes, with more 420,000 households currently subscribing.
About MoreCom, Inc.
MoreCom Inc., is a privately held company based in Horsham, Pennsylvania. MoreCom was founded in 1997 by television pioneers from General Instrument and Philips Electronics. Led by Ami Miron, MoreCom offers cable operators a complete end-to-end software solution to merge digital video with Internet content for television applications using existing broadband networks and digital set-top boxes. MoreCom's head-end servers and client software enable compelling set-top applications that navigate seamlessly between digital video and Internet content, providing on-demand access to Internet-based services. The company's standards-based technology is the first integration of client and server software into an end-to-end OpenCable to DVB-compliant digital TV platform that enables seamless delivery of enhanced TV, Internet access, and Internet-based video-on-demand.
MoreCom's solution minimizes cable operators' initial investment by using existing cable plant and equipment such as one- or two-way hybrid-fiber coax (HFC) networks and low-cost digital set-top boxes. Standards-based operation contains costs related to integrating and managing the system, enables operators to use existing Internet and new digital television content without reformatting, and ensures that technology investment is open to a broad array of applications both now and in the future.
For more information, please contact Debbie Noll 215-773-9400 or visit MoreCom's Web site at: morecom.com.
MoreCom, MoreCaster, MoreAccess, MoreMedia, and MoreManage are trademarks of MoreCom, Inc. MoreCast, MoreWeb, MoreVideo, and MoreMail are service of MoreCom, Inc. All other trademarks and copyrights are registered and protected by their respective manufacturers.
/CONTACT: Debbie Noll of MoreCom, Inc., 215-773-9400, or dnoll@morecom.com; Idit Hertzog of Golden Channels, 011-972-3-927-2620, or gc_idit@netvision.net.il; or Beth Hespe of The Garfield Group, 609-396-0946, ext. 35, for MoreCom, Inc./ 14:13 EST
Contact: /CONTACT: Debbie Noll of MoreCom, Inc., 215-773-9400, or dnoll@morecom.com; Idit Hertzog of Golden Channels, 011-972-3-927-2620, or gc_idit@netvision.net.il; or Beth Hespe of The Garfield Group, 609-396-0946, ext. 35, for MoreCom, Inc./ 14:13 EST
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