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Technology Stocks : DoubleClick Inc (DCLK) -- Ignore unavailable to you. Want to Upgrade?

To: Robert Einstein who wrote (537)	1/13/1999 1:08:00 PM
From: RAVEL	Respond to of 2902

24/7 Media places a billion ads =2 24/7 Media, the No. 2 Internet advertising company behind DoubleClick Inc. <DCLK.O>, sells space on a network of 100 heavy-traffic sites such as Comedy Central, AT&T WorldNet and MapQuest, as well as a 2,500-site network of smaller sites. The company said its ads reached 48.2 percent of the online audience, according to a November report by Media Metrix. This represents the combined reach of the two networks, the 24/7 Network of high-traffic sites and the ContentZone network of smaller sites. "It's very satisfying to end the year having reached the billion ad impressions per month mark ahead of projections and to see our audience reach at nearly 50 percent," Chief Executive David Moore said in a statement. "But you can only rest on your laurels for a minute in this industry, and that's why we've implemented an expansion and sales strategy we're confident will make 1999 an even more productive and successful year for us." 24/7 Media, like its rival DoubleClick, can track the habits of online users through its technology. Users must consent to the tracking when registering for various services on network sites. The data is then combined with third-party data in the company's database without personally identifiable information, a spokeswoman said.